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SFL Appoints Origiins Digital As Its Digital Partner

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Origins Digital has been chosen by the Swiss Football League (SFL) as its digital partner for two projects aimed at advancing the SFL's online ecosystem.

With a target of digitising the entire league by 2027, the SFL has chosen Origins Digital to create a cutting-edge, fan-focused online experience that prioritises customer centricity and the innovative use of data.

The first project involves developing a comprehensive new website for the SFL, featuring engaging content such as articles, videos, photos, championship and club statistics or player data. The centrepiece of the new website will be a state-of-the-art match center for each game, leveraging a widget-based approach to deliver essential game information, lineups, game stats and standings .

In the second project, Origins Digital will enable the SFL to implement a centralised match platform for all clubs in the league, unifying the currently disparate structure. In the future, this platform will be made available to each club, providing them with a consistent, customisable experience tailored to their requirements, including the provision of second-screen experiences during live games and integration with gamification. The SFL widgets and match center can also be adapted to other leagues looking to enhance their digital capabilities.

The partnership with the SFL demonstrates Origins Digital's ability to deliver complete website solutions for football leagues and clubs worldwide. With Opta as the chosen data provider for these projects, Origins Digital is well-positioned to deliver a world-class, data-driven experience and elevate the SFL's digital presence.

"We are delighted to partner with the Swiss Football League to deliver these transformative digital projects," commented Steve Heymann, Global Head of Sales, Origins Digital. "Our mission is to create unparalleled online experiences that put fans at the heart of the action, and we believe this collaboration will elevate the SFL's digital presence."

"We are excited to embark on this ambitious digital journey with Origins Digital, a company renowned for their cutting-edge solutions and dedication to fan-centric experiences," said Frank Schaffner, Chief Digital Officer of the Swiss Football League. "We're confident that Swiss football fans will enjoy the improved online capabilities and services we will be offering, and these projects will help raise the profile of Swiss football both domestically and beyond."

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