Generation AV Expands Singapore Experience And Training Centre

Generation AV, Martin Audio's distributor for Asia-Pacific, has opened an expanded Experience Centre in Ubi, Singapore.

Designed as a combined regional training hub and integrated demonstration space, it features the latest solutions from Martin Audio as well as sister brands TiMax, Optimal Audio and Linea Research.

"Our goal was to build an environment where clients can get up-close and fully experience Martin Audio systems in person," explained David McKinney, Managing Director at Generation AV. "Together with showcasing the products, the vision for the facility is to be a natural gathering place where clients and partners alike can learn, network, and collaborate."

Generation AV positions Singapore as its ideal Asia-Pacific hub. "Singapore is the central location in Asia; it’s very easy to get to for a lot of our clients," McKinney said. "Many partners and customers can stop by on short trips, even whilst they are transiting around the region."

The new centre is roughly twice the size of the company's previous facility, enabling more flexible demonstrations and adding dedicated offices for private client meetings. Alongside the Martin Audio showcase, visitors can experience a TiMax spatial audio set-up built around Martin Audio FlexPoint loudspeakers.

"Our initial experience centre concept proved very successful, drawing strong engagement and feedback from across the region," said McKinney. "The new centre takes this to the next level, with market-focused solutions and a strong emphasis on education and training."

Reflecting shifting customer priorities, McKinney highlights a growing appetite for skills development. "I think there’s a big hunger for learning right now in the industry," he observed. "We expect to host a lot more education initiatives here, such as training programmes, alongside our standard product demonstrations."

The launch marks another step in Generation AV's rapid growth from a one-person operation to a 14-strong team, with offices in Singapore and Mumbai. In parallel, the business has significantly ramped up technical support and applications services to meet rising demand for system expertise.

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