Marcus Theatres To Upgrade Premium Large-Format Auditoriums

Marcus Theatres is set to upgrade 25 of its premium large-format auditoriums with Christie 4K RGB pure laser projection systems under a new partnership involving cinema technology specialist CES Plus and Christie.

The rollout will see Christie's RGB pure laser projection installed in 20 UltraScreen auditoriums and five SuperScreen DLX auditoriums across the Marcus Theatres circuit. The upgrade is designed to enhance image quality while supporting the exhibitor's premium cinema offering, which combines large-format screens with immersive sound and luxury seating.

Marcus Theatres, the fourth-largest cinema circuit in the United States, has positioned its UltraScreen and SuperScreen DLX formats as premium alternatives to standard cinema presentations.

As part of the project, CES Plus will oversee system design, equipment procurement, installation, calibration and ongoing remote support. The deployment will replace existing lamp-based projectors with Christie RGB pure laser cinema systems, delivering improvements in image quality and energy efficiency.

"At Marcus Theatres, our UltraScreen and SuperScreen DLX auditoriums have always been about offering our customers an experience that’s clearly differentiated from standard cinema presentations, focusing on the on-screen visuals, luxury recliner seating, and sound. With Christie's advanced RGB pure laser projectors using VDR technology, and CES Plus' technical expertise, the moviegoing experience will be elevated at multiple auditoriums across the circuit," said Jeff Tomachek, president, Marcus Theatres.

"This project deepens our longstanding relationship with Marcus Theatres, one of the most forward-thinking exhibitors in the country. For more than 40 years, we've dedicated ourselves to bringing best-in-class technology to cinema — and leading a circuit-wide RGB pure laser upgrade of this scale alongside Christie and Marcus Theatres is exactly the kind of project that defines CES Plus," said Alex Younger, CEO, CES Plus.

According to the companies, the investment is also intended to improve long-term operational performance, with the Christie RGB pure laser systems offering more than 50,000 hours of DCI-specified on-screen brightness while reducing maintenance and recalibration requirements. CES Plus will continue to provide turnkey project management and post-installation support as the upgrades are completed across the Marcus Theatres circuit.

www.christiedigital.com