Broadcast News
                    06/09/2004
                
               Marcus Morgan joins NaturalMotion
                    NaturalMotion, an innovative British developer of dynamic motion synthesis technology, has announced the appointment of Marcus Morgan as endorphin Senior Product Specialist. 
Morgan joins NaturalMotion from Discreet where he was Technical Product Manager EMEA for 3ds max, and he has over 15 years' industry experience, including working as an animator at Argonaut Games plc and at Shepperton Film Studios.
Morgan will be based at NaturalMotion’s Oxford headquarters with worldwide responsibilities as the technical contact for major accounts which include companies such as Sony Computer Entertainment, Namco and The Moving Picture Company. Morgan will also be responsible for the creation and presentation of demonstrations and will be involved with the product design team.
“With his experience as an animator Marcus brings to NaturalMotion a wealth of technical and creative knowledge which is exceedingly important as endorphin is rapidly being adopted by film facilities and game development companies worldwide,” said Torsten Reil, CEO, NaturalMotion.
Morgan commented: “Endorphin is the first 3d product I had seen for many years that actually does something completely new, enabling an animator to create convincing animations much quicker than with traditional keyframing, and much cheaper than with motion capture.
“As an animator myself, I knew that the amount of animation required for next-generation consoles and the quality of character motion needed for close-ups in movies is just going up and up. I saw endorphin’s highly convincing character animations as a great solution for both these problems. The company is called NaturalMotion for a good reason!”
(GB)
                
            Morgan joins NaturalMotion from Discreet where he was Technical Product Manager EMEA for 3ds max, and he has over 15 years' industry experience, including working as an animator at Argonaut Games plc and at Shepperton Film Studios.
Morgan will be based at NaturalMotion’s Oxford headquarters with worldwide responsibilities as the technical contact for major accounts which include companies such as Sony Computer Entertainment, Namco and The Moving Picture Company. Morgan will also be responsible for the creation and presentation of demonstrations and will be involved with the product design team.
“With his experience as an animator Marcus brings to NaturalMotion a wealth of technical and creative knowledge which is exceedingly important as endorphin is rapidly being adopted by film facilities and game development companies worldwide,” said Torsten Reil, CEO, NaturalMotion.
Morgan commented: “Endorphin is the first 3d product I had seen for many years that actually does something completely new, enabling an animator to create convincing animations much quicker than with traditional keyframing, and much cheaper than with motion capture.
“As an animator myself, I knew that the amount of animation required for next-generation consoles and the quality of character motion needed for close-ups in movies is just going up and up. I saw endorphin’s highly convincing character animations as a great solution for both these problems. The company is called NaturalMotion for a good reason!”
(GB)
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