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20/07/2026

Smaller Venues Embrace Smarter Graphics Workflows

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As in-venue display systems evolve, getting graphics right has become central to the live experience for venues of every size.

While flagship stadiums often steal the limelight, most facilities are smaller yet face many of the same objectives: engaging fans, coordinating a variety of display types, and balancing performance, flexibility and operational efficiency in their day-to-day workflows.

Ross Video has published a white paper, 'A Smart Graphics Workflow for Today’s Smart Stadiums', to support teams planning a new build or an upgrade. It examines the current state of video display technology and sets out the graphics workflows needed to power these systems effectively in smaller venues.

Drawing on real-world examples and industry know-how, the paper explores how venue displays have evolved; the typical mix of technologies used across concourses, bowls and premium areas; and the implications of disparate systems for graphics creation, management and control. It also explains the building blocks of an efficient workflow and presents case studies from four smaller venues that are successfully coordinating their graphics operations.

The guidance shows how the right tools and processes can simplify control, reduce duplicated effort and provide a clear path to more productive, cost-effective operations—while elevating the live event experience for fans.

rossvideo.com
VMI.TV Ltd

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