Synamedia Names Dr Tzvi Gerstl As CEO

Synamedia has appointed Dr Tzvi Gerstl as Chief Executive Officer, with long-serving chief Paul Segre moving to Executive Chairman, as the UK-headquartered video technology company sharpens its strategy following the sale of its Video Network unit.

The company said the leadership transition will support its next phase of growth. Segre, who has led Synamedia for the past six years, will continue to provide strategic guidance and back the organisation’s long-term growth priorities in his new role as Executive Chairman.

The move coincides with the completion of the divestiture of Synamedia’s Video Network business. With a tighter strategic focus and a leaner operating model, the firm aims to accelerate its mission to help operators and media companies attract, engage and monetise audiences through exceptional video experiences.

Gerstl has been a key architect of the strategy underpinning Synamedia’s new chapter, driving improvements in innovation, execution and customer outcomes. Recent momentum includes customer wins with BFBS, MTN, Mileto, Partner Communications and YES, as well as the launches of GO Shorts and the award-winning Senza Ignite.

"We have spent the last several years transforming Synamedia, strengthening our portfolio and positioning the company around a clear strategy focused on our customers and the future of video," said Paul Segre, Executive Chairman of Synamedia. "With the simplification of our business model and strong momentum across the company, now is the right time to transition leadership to the person best positioned to accelerate our growth.

"Tzvi understands our customers because he spends time with them, our technology because he's helped shape it, and our business because he has been instrumental in its success. The Board and I are confident there is no better person to lead Synamedia into its next chapter. I look forward to continuing to support Tzvi and the leadership team as Executive Chairman.

"The media industry is navigating profound change as audiences increasingly expect video experiences that are personalised, mobile, and available everywhere.
"At the same time, operators and media companies need to grow audiences, create new revenue streams, and reduce complexity. That is exactly where Synamedia can make a real difference.

"The future of video will be shaped by those who can attract audiences, monetise effectively, and simplify operations. Synamedia brings together streaming, advertising, monetisation, security, and audience engagement to help customers achieve those outcomes. I am proud to lead one of the most talented teams in the industry and excited about the value we can create with our customers and partners as we enter Synamedia's next chapter."

www.synamedia.com