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beIN MEDIA GROUP Selects Synamedia Iris

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beIN MEDIA GROUP (beIN) has selected Synamedia Iris for the launch of a new broadcast advertising offering that is the first of its kind in the Middle East & North Africa (MENA).

Using the Synamedia Iris addressable advertising platform, beIN will be able to create new, targeted advertising inventory at a country level. Initially available in Morocco, Saudi Arabia, UAE, Iraq, and Lebanon, with additional markets available later this year, beIN plans to extend its use of Synamedia Iris to its streaming services in 2025, making it easy for advertisers to deliver unified campaigns across both broadcast and digital inventory.

Using Synamedia Iris, beIN will be the first broadcaster in the region to open up opportunities for local advertisers and global brands to advertise their products and services to specific, local audiences alongside beIN’s world leading sports and entertainment line-up, maximising the value of their advertising spend.

Instead of delivering the same adverts across all 24 MENA countries it offers services to, beIN will use Synamedia Iris to expand its advertising offerings to target campaigns to specific countries and subsequently to targeted demographics and households.

Available as Software-as-a-Service (SaaS), Synamedia Iris provides a single, unified platform for managing, delivering, and measuring advertising consistently across all devices, services, and screens. Synamedia Iris will enable advanced advertising across the entire beIN subscriber base, including satellite set-top boxes (STBs) without an internet connection, devices that would otherwise be left behind by other Connected TV advertising solutions.

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