Panavision Appoints Fritz Heinzle As Vice President Of Sales

Panavision, a leading provider of production solutions to the global entertainment sector, has named Fritz Heinzle as Vice President of Sales. Reporting to Chief Revenue Officer Sherri Potter, Heinzle will be based at the company's Woodland Hills headquarters and will support Panavision's worldwide sales strategy.

In the role, Heinzle will drive international revenue growth and strengthen technical sales across Panavision's camera systems and lens offerings, with a particular focus on developing new business. He will work closely with the company's rental teams across global markets to cultivate new customer relationships while enhancing service for existing clients.

"Fritz brings a renowned combination of technical expertise, leadership, and strong relationships across the industry," Potter said. "His experience navigating complex sales environments will be key as Panavision continues to grow and expand into new business areas. His passion for the motion-picture industry, and for going above and beyond for filmmakers, is contagious."

Heinzle brings more than 30 years of industry experience. Originally from Austria, he studied automotive engineering before moving into the film world as a camera technician on set. He relocated to Hollywood in 1996, joining Otto Nemenz International as a camera technician and ultimately rising to Executive Vice President over nearly three decades. He is a member of the Academy of Motion Picture Arts and Sciences and an associate member of the American Society of Cinematographers.

"I'm thrilled to join the Panavision team, whom I've known and respected and considered colleagues throughout my career," Heinzle said. "The motion-picture industry continues to evolve with the emergence of new technologies and business models, which present exciting opportunities for Panavision and our customers. I'm eager to explore these new horizons across all the markets Panavision serves as we continue to support and inspire filmmakers around the world."

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