Harmonic and DIRECTV Partner to Modernize DTH Video Platform

DIRECTV has announced a major transformation of its U.S. direct-to-home (DTH) video platform through the adoption of Harmonic's VOS Media Software. By moving to a unified, cloud-native architecture, the service provider is replacing legacy siloed systems with a single platform that manages the entire lifecycle of a video signal—from ingest and playout to branding and statistical multiplexing. This software-based approach, running in DIRECTV's private data center, is designed to significantly reduce operational costs while providing the scalability needed to deliver high-quality linear and pay-per-view content via satellite to millions of households.

Harmonic's VOS Media Software enables a complete playout-to-delivery workflow for DIRECTV running in its private data center. The Harmonic solution handles ingest, advanced playout, ad insertion, branding, premium encoding and statistical multiplexing for the delivery of broadcast-quality linear channels via satellite distribution. VOS Media Software's playout capabilities support ad insertion across DIRECTV's high-value linear and occasional-use channels — including live events and pay-per-view programming — boosting monetization. DIRECTV's internal automation, storage and monitoring systems are integrated directly with Harmonic's APIs, enabling seamless control of scheduling, automation and channel operations.

"Harmonic is proud to support DIRECTV's software-based approach in modernizing its playout-to-delivery operations," said Gil Rudge, senior vice president, solutions and Americas sales, video business at Harmonic. "With Harmonic's AI-driven encoding and advanced compression solution, DIRECTV is well positioned to deliver exceptional video experiences to viewers across their linear channels, optimizing quality while minimizing bandwidth usage and operational costs."

Harmonic will showcase its VOS Media Software at the 2026 NAB Show, April 19-22, in Las Vegas in booth W2831. To schedule a meeting with the company, visit www.harmonicinc.com/video-streaming/events/nab. Further information about Harmonic and the company's solutions is available at www.harmonicinc.com.