Appear Appoints Mike Burk As VP Of Business Development For North America

Appear has appointed Mike Burk to a newly created role as Vice President, Business Development for North America, as the company steps up regional expansion and customer engagement.

The move follows strong financial performance and Appear's successful IPO in November 2025.

Burk brings over 20 years' experience in broadcast and live production. He most recently led LTN Global’s production and managed services business, having previously founded DTAGS, which LTN acquired in 2020. His background includes designing complex production and transmission solutions for many of the world’s highest-profile events.

"We are delighted to welcome Mike to Appear," said Ed McGivern, President and General Manager, Appear US. "He brings a long history of unparalleled customer engagement, coupled with expertise in managed services, production and transmission technology. Mike is the perfect fit for Appear's customer-first culture and will play a key role in our growth plans."

The appointment reinforces Appear's focus on advancing media processing and content delivery solutions in its core market. Burk will lead strategic growth initiatives across North America, accelerate go-to-market plans, and bolster customer engagement to meet rising demand.

"Having worked with Appear at LTN, I've seen firsthand the strength of its technology and the team behind it," Burk said. "The company's momentum, innovation, and commitment to solving real-world challenges for broadcasters and content owners make this an incredibly exciting time to join. I'm looking forward to helping expand our presence across North America and deepening relationships with customers as we continue to grow."

A key priority will be partnering closely with Sales to address customers’ evolving long-term production and transmission needs. Burk will engage a broad spectrum of service providers, open new market segments, and develop additional service offerings, while also advancing Appear’s Customer Success Programmes and strengthening customer engagement initiatives, including the ongoing work of Customer Councils.

"I'm excited to build even closer partnerships with our customers, ensuring their feedback directly shapes our innovation and helps us deliver solutions that truly meet their evolving needs. Appear is uniquely positioned to foster that kind of collaboration, and I'm looking forward to being part of it."

www.appear.net