ENCO Unveils Cloud-Based Upgrade

ENCO has announced a major evolution of its aiTrack dynamic content insertion technology ahead of NAB Show 2026, introducing a fully cloud-native platform designed for modern broadcast environments.

The upgraded aiTrack system transforms the original workflow into an automation-agnostic solution, enabling broadcasters to generate, customise and schedule AI-driven audio content for both live and automated programming.

The technology will be showcased at booth C2116, where visitors can explore how the new cloud-based architecture removes the limitations of traditional infrastructure. For the first time, aiTrack is accessible عبر any web browser, allowing production teams to create broadcast-ready content within seconds using generative AI and realistic synthetic voices.

The platform supports a wide range of content types, including breaking news, entertainment, weather, sports updates, sponsored segments and localised programming, all of which can be seamlessly integrated into live broadcasts or scheduled playlists across terrestrial and streaming platforms.

"aiTrack represents a fundamental shift in how broadcasters approach content creation and delivery," said Ken Frommert, President of ENCO. "By removing infrastructure barriers and simplifying AI workflows, we're giving stations of all sizes the ability to produce high-quality, real-time content that connects with audiences in more meaningful and personalized ways."

At its core, aiTrack combines large language models, real-time data integration and advanced prompt engineering with high-quality synthetic voice technology. A 'foundation prompt' framework enables users to generate consistent, on-brand content by inputting key variables such as location, format or sponsorship details.

The system's automation-agnostic design ensures compatibility with existing broadcast infrastructure, while its role-based interface supports team collaboration. Integrated scheduling tools also allow users to manage and automate content delivery via a centralised calendar.

Further enhancements include improved audio realism, multi-voice capabilities, language localisation and voice cloning technology derived from ENCO’s SPECai platform, helping broadcasters maintain a consistent and authentic on-air sound.

As broadcasters face growing content demands and staffing challenges, ENCO says the platform offers a scalable solution to reduce production overhead while expanding creative and revenue opportunities.

NAB Show 2026 is scheduled to take place from April 19 to 22 at the Las Vegas Convention Center.

www.enco.com