Deep Fusion Appoints Alexandra Wall As Head Of Digital And Content Strategy

Deep Fusion, a production company and innovative technology specialist, has announced the appointment of Alexandra Wall to the newly created role of Head of Digital and Content Strategy, coinciding with the launch of a new YouTube channel led by interiors and lifestyle expert Frankie Rowan-Plowden.

Alexandra Wall is a BAFTA-nominated digital streaming expert with 16 years' experience in streaming, VOD, storytelling, and digital innovation. She joins Deep Fusion from her previous role as Head of Streaming Editorial at Channel 4, where she played a pivotal role in evolving the broadcaster’s digital transformation from 4oD to All 4. Wall led creative and editorial strategy across design, user experience, and storytelling, delivering personalised experiences that increased engagement while aligning with Channel 4’s brand values, editorial strategy, and remit obligations.

The newly launched YouTube channel, named after Rowan-Plowden, offers viewers a window into 'Frankie's world', spanning interiors, fashion, lifestyle, travel, and family. It launches with two main formats: a weekly vlog and a brand-new series, Frankie’s Fixes, which responds to viewer submissions with bespoke design solutions. The channel also opens up opportunities for brand sponsorship and the development of AI-driven formats as it grows.

"As an AI advocate and true digital native, I am extremely passionate about leveraging technology to create meaningful experiences to tell engaging stories. With a growing talent network and a suite of proprietary tools that could legitimately be described as ground breaking, I'm delighted to be joining at such a pivotal moment in the company’s growth. Launching Frankie Rowan-Plowden's YouTube channel is a brilliant place to begin - a space that blends warmth, humour and personality with a thoughtful, innovative approach to storytelling," Wall said.

Frankie's Fixes will feature Rowan-Plowden creating mood boards, offering practical tips to improve spaces on a budget, and curating shopping lists. Deep Fusion will support the show with Gen AI visualisations to bring design ideas to life. Alongside home updates, Frankie will take viewers on trips to shops, markets, antique fairs, and exclusive events, blending long-form storytelling with practical design insight. The channel is designed to be both aspirational and accessible, giving viewers a direct connection to Frankie's personal approach to home, style, and everyday living.

www.deepfusionfilms.com