NBA Makes Strategic Investment In Evergent Technologies

The National Basketball Association (NBA) has made a strategic investment in Evergent Technologies, coinciding with a multi-year extension of their partnership aimed at delivering enhanced fan experiences worldwide.

The collaboration between the NBA and Evergent began in 2022, as NBA League Pass sought to meet growing global demand by allowing fans to watch games on their preferred devices, times, and locations. Evergent's end-to-end subscriber lifecycle management and cross-platform capabilities have supported this expansion, delivering industry-first innovations in sports monetisation and advanced churn management. Over the past three years, these solutions have driven significant subscriber growth, with the majority of League Pass users accessing content from outside the United States.

"Personalisation is a key priority for the league and our investment in Evergent will enable us to deliver tailored options for NBA League Pass subscribers," said David Lee, Head of NBA Investments. "We're excited to support the company's growth and strengthen our collaboration."

Vijay Sajja, Founder and CEO of Evergent Technologies, added: "The future of sports streaming is in crafting personalised fan experiences that deliver unique value and foster loyalty. We've seen the powerful impact of our platform on League Pass's global growth and flexibility for subscribers, and we're excited to continue innovating together to deliver even more sophisticated features that elevate fan experiences worldwide."

The companies said the extended partnership will focus on advancing subscription management capabilities, improving churn reduction strategies, and enhancing the overall fan experience for NBA League Pass users globally.