Visual Noise, Disguise And PRG Power Next-Level Experience

Visual Noise, Disguise and PRG have announced the successful completion of their work on MDLBEAST Soundstorm 2025, bringing together creative, technical and production expertise to deliver an enhanced fan experience across the three-day festival.

Now in its sixth year, Soundstorm welcomed hundreds of thousands of fans to a reimagined site designed as a series of musical districts, featuring performances from 250 artists including Cardi B, Post Malone, Pitbull and Calvin Harris. Following a record-breaking 2024 event, the organisers redesigned the festival grounds to create a more immersive, city-like environment for visitors.

Creative production studio Visual Noise produced the festival’s visuals and oversaw cameras across seven stages, as well as hundreds of information screens throughout the site. The Big Beast main stage, delivered by PRG, was redesigned with an ultra-low-latency LED canvas capable of ingesting 10 UHD 4K feeds, while Disguise powered every stage and screen, making Soundstorm the first festival in the region to deploy the new GX 3+ server.

Visual Noise managed all screen content across the festival, delivering everything from performance visuals to wayfinding and scheduling information. "Our overall creative brief was focused on the ability to display anything anywhere, and at a moment's notice," said Trevor Burk, Principal Designer at Visual Noise. "Luckily with Disguise, we knew we had a solution that we could rely on to do just that, from the Big Beast stage to the smallest screen at the festival."

A new ‘Downtown’ district acted as a central gathering point, featuring a multi-storey experiential environment with immersive screens and stages. MediaPro handled playback across the site, including the Park Stage, Tunnel Stage and 6AG Stage, with CT responsible for sitewide LED and processing, and NEP managing the festival’s camera system.

The Big Beast stage underwent a significant technical upgrade this year. "Having worked with Visual Noise on the festival since 2021, we knew attendees would expect a visual spectacle on the Big Beast stage," said Yvonne Donnelly Smith, Director of Concert Touring and Live Music Events at PRG. "In the past, we were limited to doing Notch effects on camera on a 16:9 canvas. This year, we took things one step further. We wanted to offer artists the flexibility to use different layouts on the stage’s LED canvas, which was made up of a mixture of 4mm, 5mm, and 8mm pixel pitch panels. With the GX 3 and GX 3+, we were confident we had the processing power to do that without hitting latency issues."

The enhanced visual capabilities enabled a broader range of creative content, while PRG streamlined production workflows by creating a Notch content library and supporting artists through previsualisation on the GX 3+ ahead of the event.

"Having powered Soundstorm's record-breaking Big Beast stage last year, we were proud to return and collaborate with Visual Noise, PRG, MediaPro and our wider partner network to transform the festival experience and raise the bar for fan engagement," said CEO of Disguise, Fernando Küfer. "Events of this scale are what our Designer software and GX range were built for, and we’re excited to keep pushing these technologies further to deliver unforgettable powerhouse experiences for music fans again and again."

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