Smeup Doubles Cloud Storage Capacity With Cubbit

Smeup, a key partner for companies undergoing digital transformation, has announced the significant expansion of its adoption of Cubbit, the first geo-distributed cloud storage enabler, as part of a Business Alliance Partnership that sees its capacity increase to 3.2 petabytes, up from the initial 1.6 petabytes.

The agreement establishes a dual objective: to enhance data management and resilience for Smeup's internal operations, and to accelerate the uptake of secure and cost-competitive cloud storage services across the region by launching a fully Italian object storage offering. In 2023, Smeup successfully adopted Cubbit DS3 Cloud, a fully-managed cloud object storage solution, achieving a 30% reduction in Total Cost of Ownership (TCO) compared to equivalent configurations previously run with US-based providers.

Smeup supports the digital transformation of SMEs and large organisations in the manufacturing, wholesale distribution, and services sectors. As part of an industrial plan aimed at exceeding €100 million in turnover, the company is seeking to expand and consolidate its presence in the cloud market. The traditional on-premises storage solutions previously used, while providing control, proved costly, inflexible, and complex to manage, creating geographically fragmented data silos. At the same time, public cloud services raised concerns related to data sovereignty, geopolitical risk, and unpredictable costs.

In line with its new corporate strategy, smeup has chosen to both expand its internal adoption of Cubbit's technology and to become a provider of it, launching its own geo-distributed S3 storage offering for enterprises. To do so, the company has integrated Cubbit DS3 Composer — software-defined object storage — into its three data centres located in the Italian regions of Emilia-Romagna and Lombardy.

With Cubbit DS3 Composer, smeup can deliver multiple service tiers from a single intuitive platform, simplifying operations. This strengthens a fully Italian market offering that combines maximum resilience — as data is encrypted, fragmented, and distributed across multiple nodes, ensuring files remain accessible at all times yet never exposed in full — with data sovereignty, flexibility, cost control, and S3 compatibility. This enables smeup to benefit from cloud object storage solutions aligned with the highest security standards, such as NIS2, while expanding into new markets with tailored solutions for specific sectors.

Key use cases range from immutable backup repositories to cloud NAS for file sharing, application automation, and file and document archiving, through to hierarchical storage management (HSM). As part of the partnership, Cubbit supports smeup via close technical and commercial collaboration — including training, sales support, and joint go-to-market initiatives — enabling customers to benefit from solutions with high SLA standards, expertise, and service quality.

Gianluca Pellegrini, General Manager at smeup ICS, commented: "The smeup offering has been strengthened by integrating Cubbit cloud storage into our portfolio. This entirely Made in Italy solution plays a fundamental role in enhancing our services. Cubbit's technology is synonymous with data sovereignty and strict GDPR compliance, ensuring an unparalleled level of security and resilience for our customers, with critical assets hosted on geo-distributed infrastructure. We are not simply acquiring technology; we are actively investing in the country's digital future by providing a scalable, secure, and reliable cloud platform. Thanks to Cubbit, we have achieved our goal of having a flexible, distributed architecture and service, enabling us to offer our customers prices 15% lower than with our previous solutions."

Alessandro Cillario, co-CEO and co-founder of Cubbit, said: "We are proud to see smeup double its adoption of Cubbit's technology, consolidating its data management strategy and extending the benefits already measured internally to its end customers. With DS3 Composer, European service providers can regain competitiveness in the global storage market without being forced into a price race to the bottom. This is exactly what smeup is doing by integrating Cubbit's technology into its data centres to create its own geo-distributed, sovereign, and competitive cloud storage service."

www.smeup.com/en/
www.cubbit.io/