NDTV Selects Grass Valley To Modernise Its Media Asset Management

New Delhi Television Ltd (NDTV) has selected Grass Valley to modernise its media asset management and enhance collaboration across its global teams.

NDTV implemented Framelight X, powered by AMPP OS, to consolidate media assets, preserve metadata, and provide a unified, browser-accessible platform for managing and distributing content. Recently implemented, the deployment is designed to streamline workflows and improve operational efficiency.

Founded in 1988 and headquartered in New Delhi, NDTV is a pioneer in Indian news and digital journalism. Operating under AMG Media Networks Ltd, it reaches audiences across the UK, US, Canada, South Africa, the Middle East, Australia, New Zealand, Mauritius, and SAARC countries. The migration project involves transferring high-resolution media from NDTV’s existing GV Stratus system to the Framelight X storage pool, with Stratus Rules managing the migration process. Associated metadata is safely transferred alongside the content to ensure immediate accessibility in Framelight X, while automated workflows generate new proxy files, simplifying access and enabling faster collaboration. By consolidating assets into a single intuitive platform, NDTV gains a more efficient and flexible system that empowers teams to collaborate seamlessly across multiple regions.

Dinesh Singh, Chief Technology Officer at NDTV, said: "Our priority was to modernize our content management system while ensuring that none of our existing assets or metadata were lost in the process. Framelight X has given us exactly what we needed: a seamless migration path, powerful asset management, and the confidence that our teams can collaborate more efficiently across platforms. This has been a 100% successful deployment."

Evan Boyd, Senior Vice President for APAC at Grass Valley, added: "NDTV has been a trusted partner for many years, and we are proud to continue supporting their transformation journey. With Framelight X, NDTV is not only modernising its content workflows but also future-proofing its operations to scale with evolving digital demands. This project demonstrates the strength of Grass Valley's AMPP in delivering efficient, flexible, and collaborative solutions for media organizations worldwide."

Visit Grass Valley at Broadcast India in Mumbai between October 14 & 16 on stand D04.

www.grassvalley.com