Beamr Enhances Live Broadcast And Streaming

Beamr Imaging Ltd will unveil its latest innovation — Live 4K Super Resolution with video optimization and efficient, cost-effective networking (CDN-friendly) — at IBC2025, in stand 5.C18.

This offering, which will be available through Beamr's partners, is designed to overcome the complexity and cost of upgrading live content to 4K. By optimising both the video and the delivery network, Beamr ensures a seamless and scalable path for media and entertainment companies to meet growing viewer expectations.

At this year’s show, Beamr will demonstrate how its proprietary technology, accelerated by GPUs, enables broadcasters and streamers to deliver ultra-high-definition (4K) video from low-resolution (720p) sources in real time. This is made possible by Beamr's Emmy®-winning Content-Adaptive Bitrate (CABR) technology, which reduces video file sizes by up to 50% while preserving visual quality. The result is a solution for live events such as sports matches and music concerts, where large volumes of video are captured from multiple cameras, often with low resolution, and must be delivered to premium viewers using 4K devices or smart TVs.

"We're solving the broadcaster's fundamental economics problem,” said Dani Megrelishvili, CPO at Beamr. "4K streaming requires significantly more bandwidth than 720p, but CDN costs don't have to scale proportionally. Our approach delivers premium quality without the traditional cost multiplication."

www.beamr.com