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Broadcast News
01/07/2025
Genesis To Sponsor Film Programming Across Channel 4
Channel 4 Sales has announced that Genesis, the Korean premium car brand with the luxury experience, will sponsor film programming across Channel 4.
Starting from today, 01 July, this year long deal will incorporate sponsorship of film programming across linear and streaming.
The sponsorship idents, created by Innocean, will be shown across Channel 4, E4, More4 and Film4 (pre 9 pm). Featuring the Electrified GV70, the brands's flagship SUV which blends dynamic performance with effortless convenience and luxury, the creative highlights a natural synergy between the 'electrifying performance' in the film programming it is supporting and the Genesis brand.
A Man called Otto and The Menu are amongst the films which will be sponsored via this first-time partnership and reiterate the brand’s focus on quality, gaining new perspectives and speaking to its audience.
This partnership, led by Havas, through its partnership specialist Havas Play, between Channel 4 and Genesis aims to build awareness for this Korean brand within the UK. This deal will also include licensing and Ad pause elements.
www.channel4.com
Starting from today, 01 July, this year long deal will incorporate sponsorship of film programming across linear and streaming.
The sponsorship idents, created by Innocean, will be shown across Channel 4, E4, More4 and Film4 (pre 9 pm). Featuring the Electrified GV70, the brands's flagship SUV which blends dynamic performance with effortless convenience and luxury, the creative highlights a natural synergy between the 'electrifying performance' in the film programming it is supporting and the Genesis brand.
A Man called Otto and The Menu are amongst the films which will be sponsored via this first-time partnership and reiterate the brand’s focus on quality, gaining new perspectives and speaking to its audience.
This partnership, led by Havas, through its partnership specialist Havas Play, between Channel 4 and Genesis aims to build awareness for this Korean brand within the UK. This deal will also include licensing and Ad pause elements.
www.channel4.com
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