Imagine Communications Streamlines News Production

Imagine Communications has implemented a fully automated and integrated workflow supporting reliable, fast turnaround for news transmission at Media Prima Berhad, Malaysia’s largest media and entertainment company.

Based on Imagine's industry-proven Nexio+™ AMP high-performance video servers, the powerful, full-featured solution enables operators to work faster, smarter, and more efficiently.

Media Prima Berhad operates four television channels — TV3, 8TV, NTV7, and TV9 — and is also home to Malaysia’s largest content production company, Primeworks Studios, and popular video streaming platform Tonton. Looking to modernise and streamline its news production workflow, Media Prima Berhad implemented a feature-rich, automated Imagine solution that tightens the news production process from ingest to delivery over multiple platforms.

"We are pleased that we could meet Media Prima Berhad's requirements with an integrated ecosystem that made implementation simple and the production process more efficient," said Mathias Eckert, senior vice president and general manager, EMEA and APAC, for Imagine Communications. "Today, the system will make it easier for journalists to tell their stories and producers to get them on air quickly. As requirements evolve, the COTS-hosted software architecture will make it easy and affordable to scale channels and storage without having to take the system off the air."

The new Imagine system combines the field-proven performance and reliability of Nexio+ AMP production servers, sophisticated ingest tools, high-availability IOX Storage, and the Nexio® MOS Gateway, which seamlessly integrates with Media Prima Berhad’s Octopus newsroom computer system (NRCS) and EditShare asset management platform.

Imagine's Nexio+ AMP servers offer unmatched quality and reliability (greater than 99.999%) for all broadcast-grade codecs and high-availability playout and ingest operations. The Versio Ingest Scheduler optimises resources with an intelligent control application that simplifies scheduled and crash records. Imagine’s IOX Storage enables capacity or bandwidth to be easily scaled, and the Nexio MOS Gateway ensures all the moving parts in the newsroom workflow tick along like clockwork. Working in concert with the NRCS, the Nexio MOS Suite of tools ties together all components into a single, cohesive solution for making news.

The new Imagine newsroom system at Media Prima Berhad was implemented in association with local Imagine partner and systems integrator Ace Identity.

Attendees at BroadcastAsia 2025 (May 27-29, Singapore Expo) can meet with Imagine experts at Booth 5B4-5 to explore the company’s broad portfolio of innovative production and playout solutions.

www.imaginecommunications.com