Victor Martinez scores with on-air football campaign for ITV Sport

London based Designer/Director Victor Martinez has been commissioned by Paul Macnamara at ITV Sport to produce the on-air creative for a new ITV football programme, which is to replace The Premiership.
The show is to have two titles depending on the content: ‘The Championship’ will cover Championship League games highlights and ‘Soccer Night’ will cover highlights on national games.
The first programme is scheduled to go on-air nationwide this Sunday morning, August 8, at 11am.
All UK regions will have individually branded end frames and content. Games coverage will also be tailored to the individual regions.
The titles show different scenarios involving everyday people in everyday places enjoying the beautiful game: playing football, watching football or talking about football. These images are juxtaposed with the moment of celebration which occurs when a player scores in that golden moment.
The titles are a harmonious fusion of live action, graphics and VT.
Designed and directed by Victor Martinez, the campaign was filmed on super 16mm film and edited by Martin Swanny from Razorfish.
Produced by Rhun Francis at Love, with post production by Martin Goodwin at blue on Flame and After Effects.
Martinez worked for BBC Broadcast design for six years, where he designed and directed various award winning title sequences and promos, including ‘Match of the Day’, International Athletics and News 24. Since leaving the BBC he has worked on titles and promos for the ITV 2002 Football World Cup campaign, ‘The Premiership’ for ITV and Party in the Park for Five.
(GB)