Broadcast News

Bookmark and Share

Chyron announces Cool TV partnership

Chyron Corporation has reached an agreement with Global Interactive Solutions' Cool TV to offer interactive television services to North American broadcasters and advertisers using mobile phone text messaging and Chyron graphics hardware.
Some typical mobile interactive applications include opinion polls, group chat rooms, trivia challenges, contests, information services and direct marketing.
"When companies such as Chyron and CoolTV join forces, new possibilities are created," said John Remmler, Vice President of Media Solutions for Chyron.
"It's an exciting time now that we have combined the power of Chyron's hardware and reputation in the broadcast industry with the robust software and services of Cool TV. We plan to become the dominant player in what we see as a very exciting and emerging market opportunity while helping our broadcast customers find new sources of revenue."
By utilising Cool TV's proprietary platform based on SMS mobile phone text messaging and Chyron's powerful CAL API graphics engine run by Duet LEXs that allow for dynamic, data-driven updates, this model effectively bypasses gatekeeper cable and satellite providers. In past years, interactive TV commerce had been slowed by demands from service providers that all interactive content be generated through their equipment.
"We will benefit from the market penetration and goodwill that Chyron has with leading broadcasters in North America," said Andres Urrutia, Vice President of Business Development for Cool TV.
"Together, Cool TV and Chyron will create marketing efficiency for many industries, a new broadcast TV business model and a sensible-read profitable for all parties-business model for developing the interactive TV market."
The Chyron/Cool TV business model promises profitability for all parties, revenues will be shared among Chyron, Cool TV, the broadcaster and the mobile service providers.

Top Related Stories
Click here for the latest broadcast news stories.

Chyron to Acquire Hego Group
Chyron Corporation, provider of Graphics as a Service for on-air and digital video applications, announced that it has signed a definitive agreement t
Chyron announces major Duet Hyperx sales to German broadcast duo
As a result of Chyron Corporation’s major framework agreement with German broadcaster ARD, Chyron has announced two key multiple sales of its flagship
ADS Tech launch Instant TV Deluxe
ADS Tech (, a leader in consumer video editing solutions, has announced the launch of the Instant TV Deluxe, an external TV tuner, vid
Sit-Up Channels Installs Chyron HD/SD-Switchable HyperX Graphics Systems
Chyron Corporation has announced that UK-based shopping broadcaster, sit-up channels, a Virgin Media company, has installed seven Chyron HD/SD-switcha
CHYRON Corporation, providers of broadcast graphics and media casting services, have launched two new divisions to deliver their expertise to the emer
Production News : NOW TV Combo Launched
NOW TV has launched the NOW TV Combo - the UK's first ever contract-free triple play bundle, offering the latest and best TV, unlimited broadband as w
Broadpeak's Solutions Gain Momentum In Android TV Environment
Broadpeak® has announced that its nanoCDN™ multicast ABR and umbrellaCDN™ CDN selection solutions are gaining significant momentum in the Android TV e
Germany's MDR Further Expands Chyron Portfolio
Chyron has announced that MDT, based in Leipzig, has expanded its already extensive Chyron portfolio. The German broadcasters, a long-standing Chyron
smartclip Publish Findings On Connected TV Users
smartclip, the multiscreen video and brand advertising platform, has published the findings of the first ever research on Connected TV users. In assoc
Content Creators Get Upload TV
An innovative communications company, Uploaded.TV has announced the launch of its website where members can send their videos to real TV. Uploaded.TV,
Chyron provides TVE with cutting edge graphics for 24/7 digital news channel
Chyron Corporation has announced that Spain's public service broadcaster Televisión Española (TVE) has installed four Chyron Duet LEX Character Genera
Chyron Demonstrates High Performance HD/SD Graphics Systems And Interfuse Technology Workflow
Chyron is demonstrating its three new graphics systems and interFuse workflow solution, to the European broadcast market at IBC. Already being adopted
Chyron Launches 'Engage' Second Screen And Social TV Platform
Chyron have introduced its new Engage platform designed for integrating second screen, social media, and social TV data into live TV broadcasts. Makin
NTL and Two Way TV reveal interactive TV deal
NTL, the UK’s leading broadband services company, is to add Two Way TV’s Ark technologies to their digital network following a licensing deal between
AT the Production Show in London this week representatives from all four Chyron divisions demonstrated products and services spanning broadcast graphi