Limecraft Teams Up With ITV Studios Daytime

Limecraft has teamed up with ITV Studios Daytime, a UK television production facility.

This collaboration aims to modernise and streamline ITV Studios Daytime's post-production process, enhancing efficiency and collaboration across the production teams.

Located at Television Centre, London, ITV Studios Daytime is responsible for UK’s most popular and high-profile shows, including Good Morning Britain, Lorraine, This Morning, and Loose Women. With an extensive volume of up to 500 hours of raw content processed every month, ITV Studios Daytime needed to step up the way it manages, transcribes and reviews media in a fast-paced environment. Limecraft was selected to transform these processes, providing ITV with a seamless and intuitive solution that integrates directly with its existing Avid MediaCentral system.

Limecraft's cutting-edge technology has significantly improved the way ITV Studios Daytime teams handle its daily workflows. By integrating Limecraft's transcription and file-sharing capabilities at the core of Avid MediaCentral, ITV has seen vast improvements in efficiency. Disconnected logging and file sharing processes, once involving excessive manual work, have now been integrated, freeing up resources and enabling ITV's production teams to focus on creating content rather than handling technical tasks.

Key Benefits
- Seamless Avid Integration: Limecraft’s deep integration with Avid MediaCentral has eradicated manual work previously required to log material and set up file transfers. This has enabled ITV’s teams to work more collaboratively and efficiently.

- Automated Transcription: Limecraft’s state-of-the-art transcription technology now handles large volumes of media content in real-time, reducing the time to transcribe rushes from hours to mere minutes.

- Enhanced Collaboration: ITV’s post-production teams can now review, annotate and share media files instantaneously, allowing real-time feedback and smoother collaboration between departments, regardless of location.

This transformation has brought immediate benefits to ITV Studios Daytime's extensive production operations. The streamlined workflows have reduced the time spent on file sharing and media reviews, boosting overall productivity and enhancing the quality of collaboration among journalists, editors and producers.

With Limecraft now embedded into ITV Studios Daytime’s post-production workflows, the results are clear: the platform has transformed the way files are processed, shared and reviewed. Real-time collaboration and enhanced transcription capabilities have made ITV Studios Daytime's workflows faster and more agile than ever before.

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