ITV Studios Unifies Daytime Lineup with Cuez Live Production Platform

ITV Studios, the production arm of the UK's largest commercial broadcaster, has successfully deployed the Cuez live production platform to streamline the management of its three consecutive daytime programs. By implementing this unified system, the broadcaster has successfully integrated live rundown management and studio automation for three distinct back-to-back shows operating from a single production environment.

ITV's three daytime magazine, talk and lifestyle shows, This Morning, Loose Women and Lorraine, run back-to-back from the same London studio. They share a single technical crew but with different presenters, branding and graphics, along with their own editorial style. ITV Studios needed a solution that could unify these three shows while serving every production role from producers building rundowns to gallery operators managing playout.

What set Cuez apart for ITV Studios was its ability to serve the entire creative process from a single environment, supporting a leaner crew with a clearer view: "Our production teams range in technical ability yet suddenly they all use the same newsroom system and that's really unique," comments Barry Thomas, Executive Director at ITV Studios. "Other systems don't offer this sort of full capability."

In the gallery, Cuez consolidated what previously required two operators and two separate applications: one for graphics, one for VT playout: "Using one application, we were able to play multiple graphics systems and VT playout systems together very easily," adds Adam Scott, Gallery Playout Operator at ITV Studios. This results in the crew having a clearer view of the show, and less margin for error when transitions between programmes run to minutes."

Easy to adopt, the Cuez platform was picked up quickly across the production team. "From the minute I started, I noticed it was much easier to use than other systems I've used in the past," comments Jonathan Hughes, Producer at ITV Studios. "It's really user-friendly. Once you've had just a little bit of a play-around with it, you’re completely across it. Last-minute changes are critical for all three programmes. Cuez Rundown keeps everyone in sync. You type something in the control room and this instantly gets on set. The live synchronisation is exactly what we needed. Those changes also reach the camera operators in real time. They’ve replaced their bundles of printed rundowns with a modern iPad attached to each camera, displaying the synced Cuez Rundown."

"Being able to have one universal tool that we can communicate in, and see exactly what is happening next, is a real game changer for creatives and directors," Barry Thomas summarises.

Cuez is a cloud-based platform for news programmes and live entertainment that connects with and controls content creation devices via API or MOS. It comprises three core elements: Storydesk, Rundown and Automator.

Cuez Storydesk replaces the patchwork of tools most editorial teams rely on – wire monitoring, story planning, media management, team communication – combining them into a unified platform. Reporters work from the story. Producers plan across every publishing point. Editors track performance. AI handles the busywork but you control how much or how little AI does. Everyone stays in sync.

Cuez Rundown provides a shared space where every team member can edit and update the script in real time, from anywhere, directly in the browser. Updates appear instantly, keeping everyone aligned and informed. Scripts can be enriched with media assets, structured to fit a specific production, and integrated with existing systems.

Cuez Automator acts as a control layer and connects directly to studio cameras, graphics, lighting, audio, and playout scheduling. It turns your rundown into timed, actionable triggers. Automator uses a no-code approach based on logic blocks like AND, OR, and IF. Just configure it once and it will handle the technical tasks in the background. Automator can be run by a team or connected, configured and pushbutton-controlled by a single operator. 

cuez.app/