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Accedo Joins Forces With Qualcomm Technologies And HBS

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Accedo has joined forces with Qualcomm Technologies and HBS to accelerate commercialisation of XR sports services.

The three founding members are collaborating to form a strategic alliance with the aim of bringing together market-leading stakeholders to bridge the sports and XR industry. It will draw on Accedo's expertise in video user experience, distribution and monetisation, Qualcomm Technologies’ Snapdragon powered XR technology and expertise, and HBS’ strong sports ecosystem. The program aims to accelerate knowledge gathering, technological advancement and time-to-market for XR sports services, as well as gather and share industry knowledge.

The XR Sports Alliance aims to drive development and deployment of XR Sports product and services by providing an end-to-end solution framework to help key stakeholders deploy state-of-the art XR services efficiently and at scale. The framework encompasses immersive video production and distribution, system architecture definition, data and monetisation frameworks, user testing and technology and business model advisory elements. Moreover, the program will be open to third parties to join, including XR OEMs, to drive development of purpose-built XR hardware for the sports and video entertainment use case.

At its core, the program aims to connect leading companies from the sports, video, telco, infrastructure, and hardware industries to collaborate with one another in innovation projects, collectively contribute to each other’s roadmaps, and exchange knowledge and feedback, with the aim of supporting and accelerating industry growth and innovation.

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