Broadcast News

Bookmark and Share

Filmmaker Selects JVC For Unmatched Performance

News Image
For more than three decades, FashionStock Productions has been a trailblazer in capturing the essence of fashion runways and events across the globe.

As the visionary owner of the production company, Anton Oparin looks to keep his video quality as pristine as possible, which he accomplishes with a selection of cameras from JVC Professional Video, a division of JVCKENWOOD USA Corporation. Included among these are a trio of JVC GY-HC500 Series CONNECTED CAM™ Handheld Production Cameras, which he deploys alongside other JVC camcorders.

FashionStock Productions boasts an extensive archive of over six million images and more than 10 thousand hours of video, spanning iconic fashion week events in New York, London, Milan, Paris, Miami and Los Angeles. The company’s journey began in the U.S. in 1996, and today, it stands as an industry leader with a focus on delivering high-quality footage and images.

FashionStock will be on the runway in South Beach, May 29 to June 3, at Miami Swim Week 2024 with a variety of JVC solutions, including Oparin's three GY-HC500 series cameras. Recognized as the world’s premier event for swimwear and resort collections, the Miami Swim Week 2024 lineup includes over 50 top designers, renowned models and celebrity experiences. "This season, we will completely upgrade our live video shoot, edit and broadcast to a 4K/60p format. This multi-camera broadcast setup does not exist anywhere else in the fashion world, and we look forward to seeing the plans come to life," said Oparin.

While this is just the latest event that Oparin has on the books for his JVC cameras, he has been using the brand since 2012. "In the world of fashion, where every detail matters, JVC cameras have proven to be indispensable for our productions," said Oparin. "The cameras’ ENG design allows for efficient, single-person operation during fast-paced fashion events, while their unique features make them stand out in the competitive landscape. JVC understands the needs of video production professionals, and the brand's cameras offer the comfort and functionality required for solo operation. This is one of the main reasons we chose the JVC GY-HC500U model. I use JVC cameras both as a standalone solution and as one of the main cameras for our live video production system."

The newer 500 Series CONNECTED CAM™ production cameras bring several advancements that are beneficial to FashionStock, including a powerful 28-300mm branded lens with continuous auto-focus and multiple face recognition options. Oparin highlighted the importance of these features in capturing dynamic runway shows where fashion models move rapidly.

"The auto-focus and face recognition options make it possible to follow the models no matter how fast they’re moving down the runway, especially when a solo operator needs to adjust for light and dark clothing quickly," he said. "The placement of these controls on the left side of the camera body for easy access, and the powerful zoom and integrated lens option located conveniently below the right-hand fingertips, exemplifies how JVC pays attention to even the smallest details."

According to Oparin: "From a technical aspect, the cameras’ 10-bit color, ability to record in 4K at 60 frames per second and convenience of an internal solid-state drive are all game changers. With the 4K/60p image quality, you can see the difference when recording .MP4 and .MOV files to SDXC cards. The cameras’ wider dynamic range also provides added flexibility for color and exposure correction."

At New York Fashion Week, Oparin's team livestreamed multiple shows in challenging lighting conditions. “With live productions, it is important to have reliable remote controls—this is where the JVC CONNECTED CAM™ features really excel,” he explains. "Being able to control and monitor the camera over IP with any mobile device or computer has been great. The possibility to correct exposure or colour for remotely rigged cameras using Wi-Fi is beneficial because many times the team has to rig the cameras prior to the lighting aspects of the space being set up. We can also start/stop recordings remotely, which brings peace-of-mind and saves space on memory cards or the internal SSD drive. We sometimes do not have direct access to the cameras throughout a shoot, so having reliable remote controls is essential."

In addition to praising the technical capabilities of JVC cameras, Oparin emphasised their cost-effectiveness, ease of use and reliability. He says that the affordability of JVC cameras allows FashionStock Productions to maintain a competitive edge in the industry without compromising on quality. He also praised the cameras’ ergonomics, weight, battery life and camera charging options while in use, as well as the quick turnaround for camera setup prior to the start of an event.

Some of Oparin's other favorite features include the end-to-end streaming capabilities with the CONNECTED CAM™ models and built-in LCD screen, which eliminates the need for an external monitor.

Top Related Stories
Click here for the latest broadcast news stories.

Agile Remote Cameras Launches New PTZ Cameras & Controller
Agile Remote Cameras has announced the launch of two new PTZ cameras, each with a unique modular design, plus a desktop camera controller. The ARC360
BBC Outside Broadcasts’ Special Cameras Team Pioneers HD Onboard Cameras
BBC Outside Broadcasts Special Cameras team recently pioneered HD onboard camera systems for the first time at Goodwood Revival Meeting. The meeting h
JVC Introduces New PTZ Remote Cameras
JVC has unveiled three new PTZ remote cameras, designed for reliable remote IP production for education, corporate, live events and sport applications
JVC Launches New Cameras And Services At NAB
At this year's NAB Show, JVC launched its GY-HM850 and GY-HM890 ProHD shoulder-mount cameras, expanding on the live HD streaming and file transfer cap
JVC Announce New Cameras
JVC have announced that they are to ship what they describe as the "world’s first 4K camcorder" this year. Last year at IBC the camera was only a conc
Cynergy Broadcast choose JVC unit for Life TV
Systems solutions company Cynergy Broadcast have chosen JVC Professional to supply a portable production unit for family entertainment channel Life TV
JTV Acquires Additional Hitachi 12 Z-HD6000 Cameras
Jewelry Television (JTV) leverages an omni-digital strategy designed to elevate their customers' experience through digitally-driven touchpoints inclu
Big Interview: JVC Professional
JVC Professional is a leading manufacturer and supplier of sophisticated and high quality video and data products. Aimed at professional users, the co
NRK Invests In Sony XDCAM Cameras
The Norwegian Broadcasting Corporation (NRK) has bought new Sony XDCAM cameras to finish its transition to High Definition (HD). The cameras will be u
JVC Professional Video To Feature Special Guests At NAB Show 2024
JVC Professional Video will feature special guests, including NDI Technical Director Roberto Musso and vMix Senior Systems Engineer Heath Barker, at t
JVC Professional Video To Debut New KY-PZ540 Series PTZ Cameras
JVC Professional Video is to debut its new KY-PZ540 Series PTZ Cameras with 40x zoom at NAB 2024 (Booth C4720). As the company's first PTZ cameras to
JVC appoint Multimedia Direct as 'Professional Dealer'
Multimedia Direct (MMD), the London-based professional digital video reseller, has been appointed as a JVC Professional Dealer, enabling the company t
West Virginia University Football Relies On JVC Cameras
As a member of the NCAA Division I Big 12 Conference, the West Virginia University Mountaineers football team always looks for new ways to keep its vi
JVC Professional Products (UK) renamed JVC Professional Europe
JVC Professional Products (UK) have changed their trading name to JVC Professional Europe, with effect from Tuesday April 1. The change acknowledges t
Medianet AV Selects Cameras From JVC Professional Video
Medianet AV installs and supplies production services and equipment to a variety of organizations. To deliver the high-quality image and versatility n