Broadcast News

Bookmark and Share
23/07/2018

Sardis Events Expands Video Equipment With Hitachi Cameras

News Image
Sardis Events has expanded its video equipment collection with the purchase of three Z-HD5500 studio and field production cameras from Hitachi Kokusai.

The company provides services from staging and set design to multi-camera image magnification (IMAG) and live webcasting for Fortune 500 companies.
 
"We owned 1080i cameras from a different manufacturer, but as we got busier our jobs started overlapping a lot more," said Nate Aguilar, technical director at Sardis Events. "We found ourselves renting additional cameras and equipment a lot, and it reached the point where it made sense for us to 'go big' and build a second camera, switcher and routing system of our own. We wanted fiber connectivity to go longer distances, and we wanted to upgrade to 1080p so it would look great on big screens and for webcasting."
 
The ability of the new cameras to handle LED-based backgrounds was also critical to Mr Aguilar. "We do more and more LED video walls as backdrops on stages, and we needed cameras with global shutter sensors to acquire video without the visual artefacts that LED displays can cause," he explained. "We read that the HITACHI Z-HD5500 was optimised for challenging LED environments and natively 1080p, so it sounded like a great fit. Then we saw it in person in front of an LED wall, and it looked unbelievable. Finally, the cost-effectiveness of the camera was also in the equation, as it lets us be competitive on the price of our services while still offering a great-quality product."
 
Sardis deploys the Z-HD5500 cameras on tripods, handheld or on a jib depending on the needs of each project. The cameras are connected via fiber to HITACHI CU-HD1200 camera control units mounted in one of two pre-wired racks that Sardis moves from show-to-show for easy setup. One rack houses the CCUs, camera shading controls, shading monitor, recorders, scopes, and Ross Carbonite Black Plus switcher frame, while the second rack hosts the switcher control surface and primary monitoring.
 
The pre-configured racks combine with the Z-HD5500s' fiber connectivity and ease of deployment to speed on-site setup times. "Live mobile productions often require quick turnaround," said Kurt Hafferkamp, project lead and video technician for Sardis Events. "On many events, there simply isn't time for anything not to work. Even when we have longer setup times, it's great knowing that the Z-HD5500 cameras are going to just work, and I don't have to worry about them. They've proven themselves time and time again."
 
Mr Aguilar added: "My number one thing is how good the cameras look right of the box, without even doing any painting. Plug them in, do an automatic white balance, and they look amazing. You can always fine-tune them with the controller, but in a run-and-gun setup where all you have time for is auto-white, they consistently look great."
 
Mr Aguilar and Hafferkamp both point to the distance and flexibility benefits of the cameras' fiber connectivity, as well as the inherent quality advantages of the 1080p60 video format, as "game-changers" for their productions. From a business perspective, Mr Aguilar also notes the cross-rental opportunities with companies Sardis partners with. "We have vendors who own HITACHI cameras, so it's easy to cross-rent, and it's really easy for us to integrate the rentals into our respective projects. I hope to add more to our inventory in the future to further support that aspect of the business."
 
"Our operators honestly love them," said Mr Hafferkamp. "While we still use our previous cameras as needed, they prefer using the Z-HD5500s. They're lighter and easier to handle for handheld operation, and the users love features like return video and tally."
 
"Nobody has to talk me into buying more HITACHI cameras," concluded Mr Aguilar. "I would love to add more of them, and they're at the top of our list as we expand or cycle out our other models."

www.hitachi-kokusai.co.jp
VMI.TV Ltd

Top Related Stories
Click here for the latest broadcast news stories.

27/10/2017
Agile Remote Cameras Launches New PTZ Cameras & Controller
Agile Remote Cameras has announced the launch of two new PTZ cameras, each with a unique modular design, plus a desktop camera controller. The ARC360
06/09/2006
BBC Outside Broadcasts’ Special Cameras Team Pioneers HD Onboard Cameras
BBC Outside Broadcasts Special Cameras team recently pioneered HD onboard camera systems for the first time at Goodwood Revival Meeting. The meeting h
12/11/2018
JTV Acquires Additional Hitachi 12 Z-HD6000 Cameras
Jewelry Television (JTV) leverages an omni-digital strategy designed to elevate their customers' experience through digitally-driven touchpoints inclu
23/06/2016
Hitachi Adds HDR To Broadcast Cameras
Hitachi Kokusai Electric America has announced the addition of HDR to its UHD 4K and HDTV broadcast cameras. The upgraded cameras will be on display a
05/12/2012
Big Sensor Cameras, Is This The Future For All Production?
By Cinematographer Alister Chapman Those of you that read my blog (www.xdcam-user.com) or follow the general production world trends on the Internet w
11/06/2024
AJA Video Systems Unveils Ki Pro GO2
Ahead of InfoComm 2024 in Las Vegas, AJA Video Systems announced Ki Pro GO2, the next generation of its Ki Pro GO multi-channel HD/SD recorder. Sporti
07/06/2024
Ross Video To Captivate The Audiovisual Industry
Ross Video has announced its participation in InfoComm 2024, held from June 12 to 14 at the Las Vegas Convention Centre. This year, Ross Video is set
05/06/2024
Marshall To Display Range Of Audio And Video Monitors
Marshall Electronics is to display a range of its audio and video monitors, cameras and accessories at Cine Gear 2024 (Booth 950). Marshall products a
27/03/2024
JVC Professional Video To Debut New KY-PZ540 Series PTZ Cameras
JVC Professional Video is to debut its new KY-PZ540 Series PTZ Cameras with 40x zoom at NAB 2024 (Booth C4720). As the company's first PTZ cameras to
26/11/2014
NRK Invests In Sony XDCAM Cameras
The Norwegian Broadcasting Corporation (NRK) has bought new Sony XDCAM cameras to finish its transition to High Definition (HD). The cameras will be u
25/04/2018
Hitachi HDTV Cameras Deployed For Church Broadcasts In Texas
Hitachi Kokusai Electric America HDTV cameras have been deployed by First Baptist Church (FBC) in Texarkana, Texas for their in-house video experience
30/06/2015
Lindenwood University Selects Hitachi HDTV Cameras
Lindenwood University has based its School of Communications curriculum and Lindenwood University TV (LUTV) cable channel productions on Hitachi HDTV
25/10/2022
Medianet AV Selects Cameras From JVC Professional Video
Medianet AV installs and supplies production services and equipment to a variety of organizations. To deliver the high-quality image and versatility n
25/06/2019
WestGate Church Acquires 2 Z-HD5500 HDTV Studio And Field Production Cameras
WestGate Church has expanded beyond its original Saratoga campus to multiple satellite locations, live video became a vital enabler of its ongoing gro
18/08/2021
CFN Acquires Studio Cameras From Hitachi Kokusai
The Catholic Faith Network (CFN) is a not-for-profit television organization that uses all forms of media to keep the Catholic community connected to