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EditShare To Celebrate 20 Years Of Outstanding Innovation

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EditShare is celebrating 20 years of outstanding innovation at the 2024 NAB Show (booth SL8087, Las Vegas Convention Center, 14 – 17 April).

It will mark the milestone by unveiling powerful new tools for producers and post facilities, new software and hardware, and the initial integration between FLOW and MediaSilo.

EditShare has always pushed the boundaries of media engineered storage solutions and will be demonstrating for the first time the new EFS NVMe, which enables creatives to work in demanding media formats such as DPX, OpenEXR, 4K/8K and beyond - all powered by the media aware industry standard file system, EFS. EFS NVMe provides unprecedented throughput, three times greater than the aggregate bandwidth of previous SSD generation servers, making it ideal for users working with VFX and other high bandwidth, high throughput environments.

EditShare completed its merger with Shift Media in September 2023, and at NAB 2024 the company is already unveiling major steps in integration and enhancements. Users of FLOW, the asset and workflow management platform integrated into EditShare’s storage systems, will be able to directly access all of the tools in the MediaSilo video collaboration platform to distribute viewing copies and collate annotations, speeding still further the processes of collaboration and content sign-off.

Within MediaSilo, collaborative creative editorial review improvements will include side-by-side version comparisons, user mentioning and range-based commenting. These advances further the effectiveness of MediaSilo as a review tool during the production and post timeline. To protect content, MediaSilo incorporates visible and forensic watermarking, which dynamically inserts viewer information into the file and is completely customisable including text and images. EditShare also recently released image and document watermarking support in MediaSilo, further bolstering its security capabilities for assets such as scripts, casting shots, and sensitive marketing materials., the preferred press screener solution of publicists and content security teams, will see a fresh look unveiled for the reviewer user interface. Publicists will have more branding customisation options including in-video logo watermarks, specific colour palettes on network pages, and broader options for key art. Reviewers will see an enhanced OTT-style experience with improved content recommendations, watchlists, and expiration notifications.

"From the day, 20 years ago, that EditShare was formed, there has been a tight focus on freeing content creators to exercise their craft, minimising the need to interact with the technology," said Tara Montford, Co-Founder and EVP Sales at EditShare. "Thanks to the close relationship we have with our clients, we are able to understand their needs and rapidly develop solutions to meet them.

"I am particularly proud of the way we have integrated the former Shift Media technology into our overall platform and program,” he added. “To be able to unveil really complex interworking just a few months after the merger is impressive. But what is really important is that it makes both EditShare FLOW and MediaSilo even more effective and valuable for our clients."

Also on display at NAB 2024 will be FLEX Sync, which builds on EditShare FLEX’s cloud storage management layer. FLEX Sync provides powerful tools to sync with services such as Amazon S3, Wasabi and Backblaze. By making it easy to establish sync destinations and pick storage tiers, users will have complete confidence in their backups to the cloud. FLEX Sync also paves the way to use the cloud for specialist processor-intensive tasks like AI, fully integrated into the workflow.

Now available with all new EFS systems, EditShare Connect features new swift link technology, a revolutionary productivity tool turning your on-premise storage into your own private cloud for remote editing workflows. Reliably connect from any location using automatic latency detection and use your favourite NLE software on any OS to work on your media remotely and securely.

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