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TAG Partners With AD Digital

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TAG has partnered with AD Digital, a prominent technology solutions provider serving customers throughout Latin America and the US from offices in Brazil and Miami, Florida.

This partnership supports TAG's global initiative to bring the advanced technology of its Realtime Media Performance platform, supported by knowledgeable and trusted local professionals, to regional markets.

Based on 29+ years of experience in the Media & Entertainment industry, AD Digital focuses on co-creating innovation, integration, and service delivery solutions within media ecosystems. The company seeks to unify strategy and technology to support its clients in a variety of initiatives, from solution integration to transformation consulting, providing each project with a unique approach, concentrating on the objectives and KPIs of each business.

"After we completed market research, it became clear that the TAG solutions could add a lot to our portfolio. We’re excited to bring the platform with all its benefits to broadcasters and content owners in Latin America," commented Leonardo Teixeira, Head of Sales at AD Digital. "The platform's advanced multiviewer capabilities, for example, show a significant cost-benefit for our industry. I believe that we will be able to serve the market with a range of new possibilities, especially concerning streaming, live production, and playout."

For the integrator, TAG's software-based architecture, its ability to work at scale (On Premise, VM, or Cloud computing), its capability to handle SDI and ST-2110 signals as well as multiple formats, and its integration with other solutions and ecosystems were standout features.

AD Digital will serve as TAG’s regional representative, providing sales and support services on a local level for the complete platform with emphasis on the multiviewer, live production, playout, and cloud services.

"We are thrilled to partner with AD Digital to bring our cutting-edge solutions to Latin America," said Alex Fano, Director of Sales in LATAM, TAG Video Systems. "AD Digital's expertise and strong industry relationships make them the perfect partner to grow our presence in the region and support our customers with the excellent service they expect from a TAG solution. Together, we will deliver the highest quality and exceptional customer service."

Together, TAG and AD Digital are committed to providing unmatched support and delivering innovative solutions to meet the evolving requirements of the Latin American broadcast community. With this strategic partnership, regional broadcasters can now leverage TAG's award-winning technology to enhance their operations, take advantage of operating in the cloud and on COTs solutions for significant cost-savings, deliver the highest quality content and stay ahead in an increasingly competitive market.

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