Broadcast News

Bookmark and Share

Colt Announces New Sponsorship Deal

News Image
Colt Technology Services (Colt) has announced a new sponsorship deal to support the women's team of the traditional club Eintracht Frankfurt in the Google Pixel Women's Bundesliga from the upcoming season 2023/2024.

Colt is committed to empowering women, especially in male-dominated fields such as soccer and IT. Colt and Eintracht share a common goal of promoting women, developing talent, celebrating diversity, and advancing digitalisation. The decision to continue the successful collaboration was based on these shared goals. Colt previously supported the men's U21 team, which was promoted from the LOTTO Hessenliga to the Regionalliga Südwest last season.

In both soccer and the IT industry, women are notably underrepresented. According to Bitkom, a mere 5 percent of IT professionals in IT and telecommunications companies are women. In the broader context of the IT industry, women's representation in the workforce hovers around 15 percent as of 2023. However, recognising that women play an indispensable role, it's crucial to address this imbalance, especially in light of the impending skilled labour shortage.

Colt has taken upon itself the mission to counteract this trend and set an example for others. With a representation of approximately 25 percent women in the company, Colt surpasses the industry's average. Notably, women are also in leadership positions, exemplified by Keri Gilder, the female CEO at the helm. Moreover, the position of Country Manager for Germany is also held by a woman. Large client accounts are also increasingly managed by women.

The progress made by female employees is due in part to targeted support. An internal network dedicated to women's growth and career advancement provides them with a platform to develop their professional skills and knowledge.

"Both football and IT exemplify the essence of teamwork. Women play a pivotal role in driving achievements, be it in sports or business. Our dedication lies in ensuring that this invaluable contribution receives the recognition it deserves. Whether in the realm of sales, managing key accounts, or out on the field, triumph hinges on collective endeavour. We are proud to partner with Eintracht Frankfurt, who shares our commitment to diversity and inclusion. Together, we are working to create a more equitable future for women in football and IT. We believe that technical connectivity is essential for creating an optimal fan and stadium experience. By providing reliable and secure networks, we are helping to create a foundation for emotional connection through soccer. We are also committed to contributing to a stronger presence and reach for women's soccer at this level," said Keri Gilder, CEO of Colt Technology Services.
Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

Clear-Com: Creating A Cohesive Communications Experience In The Toy Industry
From Barbie to Hot Wheels, there's a lot of tech and prep work that goes into customer presentations and video production that supports a company’s br
Confetti Institute Of Creative Technologies Opens New Industry Centre
Confetti Institute of Creative Technologies has expanded from its base in the Midlands by opening a new industry centre in the Whitechapel district of
Clear-Com Appoints Technical Support Associate
Clear-Com® has appointed Dennis Low to its Singapore-based team as a Technical Support Associate. This strategic investment bolsters Clear-Com's abili
Lawo Announces Support For NDI
Lawo has announced that its newly introduced HOME Apps will support streams received in the NDI video connectivity standard at NAB 2023 – including th
MediaProxy Expands Support For Audio Watermarking Technologies
Mediaproxy has further expanded its support for the audio watermarking technologies employed by global measurement and data analytics company Nielsen.
Ultimate Support Systems Unveil New BCM-300 Deluxe Broadcast Mic Stand
Ultimate Support Systems, an ACT Entertainment brand, has released its new BCM-300 Deluxe Broadcast Mic Stand. Featuring a modern design, the stand br
XL8 Broadens Its Transition And Subtitling Support
XL8 Inc. is broadening its translation and subtitling support for the rapidly growing Free Ad-supported Streaming TV (FAST) over-the-top (OTT) market.
Atomos Adds NDI® Support
NDI has become the industry standard for IP production delivery, offering a cost-effective alternative to SMPTE 2110. Now, for anyone with a Ninja V o
TVU Networks To Support Consumers At 2024 Summer Games
TVU Networks is providing support for customers at the highly anticipated 2024 Summer Games taking place at 35 venues throughout France and Tahiti. As
Blackbird To Support EVS And Orange Belgium
Blackbird is to support EVS and Orange Belgium in their ambitious pilot project utilising the high-speed capabilities of 5G technology to bring live t
BBC Film Helps Support UK Producers
BBC Film has announced two new opportunities to help support UK producing talent and address under-representation in the UK production sector. The Ass
FOR-A Appoints Pre-Sales Support Engineer
FOR-A, a cutting-edge video broadcast technology company backed by more than 50 years' experience, has underlined its long-term commitment to the Midd
Trade4Sports Agrees Multi-Year Partnership With Eintracht Frankfurt
Trade4Sports and the European top football club Eintracht Frankfurt have agreed on a multi-year partnership to further enhance advertising processes t
Zero Density To Share Its Broadcast Expertise At ISE 2024
Zero Density is set to share its broadcast expertise with corporations and AV system integrators at the upcoming ISE Show in Barcelona. At the event,
Production News : BBC '100 Women' Season Returns
The BBC has confirmed that its '100 Women' season is to return for 2015. The season will air this autumn, and aims to highlight women's lives around t