Colt Announces New Sponsorship Deal

Colt Technology Services (Colt) has announced a new sponsorship deal to support the women's team of the traditional club Eintracht Frankfurt in the Google Pixel Women's Bundesliga from the upcoming season 2023/2024.

Colt is committed to empowering women, especially in male-dominated fields such as soccer and IT. Colt and Eintracht share a common goal of promoting women, developing talent, celebrating diversity, and advancing digitalisation. The decision to continue the successful collaboration was based on these shared goals. Colt previously supported the men's U21 team, which was promoted from the LOTTO Hessenliga to the Regionalliga Südwest last season.

In both soccer and the IT industry, women are notably underrepresented. According to Bitkom, a mere 5 percent of IT professionals in IT and telecommunications companies are women. In the broader context of the IT industry, women's representation in the workforce hovers around 15 percent as of 2023. However, recognising that women play an indispensable role, it's crucial to address this imbalance, especially in light of the impending skilled labour shortage.

Colt has taken upon itself the mission to counteract this trend and set an example for others. With a representation of approximately 25 percent women in the company, Colt surpasses the industry's average. Notably, women are also in leadership positions, exemplified by Keri Gilder, the female CEO at the helm. Moreover, the position of Country Manager for Germany is also held by a woman. Large client accounts are also increasingly managed by women.

The progress made by female employees is due in part to targeted support. An internal network dedicated to women's growth and career advancement provides them with a platform to develop their professional skills and knowledge.

"Both football and IT exemplify the essence of teamwork. Women play a pivotal role in driving achievements, be it in sports or business. Our dedication lies in ensuring that this invaluable contribution receives the recognition it deserves. Whether in the realm of sales, managing key accounts, or out on the field, triumph hinges on collective endeavour. We are proud to partner with Eintracht Frankfurt, who shares our commitment to diversity and inclusion. Together, we are working to create a more equitable future for women in football and IT. We believe that technical connectivity is essential for creating an optimal fan and stadium experience. By providing reliable and secure networks, we are helping to create a foundation for emotional connection through soccer. We are also committed to contributing to a stronger presence and reach for women's soccer at this level," said Keri Gilder, CEO of Colt Technology Services.

www.colt.net