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MwareTV Tackles Critical Issue Of Branding Services

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MwareTV has tackled the critical issue of branding services with a unique approach to creating consumers apps.

The software functionality, App Builder, is part of the core services of the MwareTV platform and will be demonstrated at IBC2023 (15 – 18 September, RAI Amsterdam, stand 5.A10).

The value of a package of television services, including streamed and on-demand content, is recognized not just by established media enterprises but also by telcos, ISPs, mobile operators, housing associations, hotels and hospitality, and more. It is important for these bodies to be able to offer services which are attractive and engaging on a telco grade comparable level as consumers are used to video services of the market leaders, and also reflect the brand values and corporate identity of the host organization. This ensures the value of the television service reflects back into the wider business.

Traditionally, creating apps and online user interfaces was slow, cumbersome and expensive, involving specialist staff. MwareTV tackled this issue by developing App Builder, an intuitive yet powerful WYSIWYG development tool that, by using drag and drop, allows richly functional and fully branded apps to be created without the need to write a single line of code or have any app design experience.

App Builder supports all the common platforms on which consumers view television services, including iOS, Android, AndroidTV, TVOS, FireTV, WebOS, Tizen, WebTV and Lightning Framework. It provides starter templates to get users started, but these are completely customizable with nine menu types, 33 home page widgets and a practically unlimited number of set-ups.

"Our goal has always been to see our customers roll out their services – and start earning revenues – as quickly as possible," said MwareTV CEO Sander Kerstens. "This is another key element of this philosophy: our customers waste no time in briefing external design houses, waiting for the results, then reviewing and revising. With a few simple drag-and-drops they have a user interface, across all platforms, that matches their branding as well as promoting the full offering. It is another reason for us to claim that we are unique in offering a real one-stop shop solution for modern television services."

The MwareTV service is fully functional from content acquisition to delivery. It is completely cloud-hosted so requires no hardware investment, but the multi-tenant architecture provides complete security. Intuitive ease of use is the focus at every stage, and the licensing and hosting fees allow users to scale the service from start-up to very large subscriber counts, with costs closely tracking revenues.

For more information on the comprehensive MwareTV solution – and a branded and costed proof of concept – visit MwareTV at IBC2023 on stand 5.A10.

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