Broadcast News

Bookmark and Share

Pact launches campaign for animation rights fund

Pact has launched a campaign to preserve the future of the UK's animation industry, by offering a viable model for the creation of an Animation Rights Fund to re-vitalise the sector.
The industry, which has produced such global, high-quality hits as ‘Bob The Builder’, ‘Noddy’, ‘Wallace & Gromit’ and the ‘World of Peter Rabbit & Friends’, has a world-class reputation. Despite this, it faces an uncertain future.
Total animation hours broadcast on the UK public service channels have increased by about 520 hours over the last 10 years, according to research from David Graham & Associates, but of this, UK animation only increased by 98 hours, while Canadian transmitted output increased from 53 hours to 205 hours. In 2003, UK animation accounted for just 20% of network animation transmission hours.
A separate survey of six commercial children's channels in the UK in 2003 paints a worse picture, suggesting UK animation accounts for just 14% of animation on these channels.
And statistics from industry publication Screen Digest indicates the UK now only produces about 50 hours a year of new and recommissioned animation, compared to 270 hours in France, 120 hours in Spain and 75 hours in Germany.
Several factors have brought extra pressure to bear on the UK animation sector:
Low licence fees paid by broadcasters; strong competition from US and Japanese suppliers, and competition from companies in Canada, Germany and France, which have access to public subsidy and tax breaks, means many projects created in the UK take so long to finance they never make it onto the screen, and are substituted instead by cartoons from overseas.
As a solution to this problem, Pact is campaigning for the creation of a publicly financed Animation Rights Fund that would initially be financed by public money, but would eventually become self-sustaining.
To assess the viability of such a fund, Pact contracted Optima (a joint company owned by Oliver & Ohlbaum and David Graham & Associates) to assess the nature of the problems facing the UK animation industry and to establish the likely impact of such a fund.
According to Optima, the tendency for UK broadcasters to substitute subsidised overseas animation for UK animation suggests a UK fund initially kick-started with Government finance might redress the balance in favour of UK animation and improve commercial returns and investment at minimal public expense.
An injection of government monies could boost the sector and grow the new annual UK TV animation slate by 160%.
An Animation Rights Fund would also serve to substantially increase the amount of new UK-based animation production, from 30 hours a year currently to 80 hours. According to Optima, this would happen as early as 2005 if the fund were set up soon.
Backed by the UK's main broadcasters, Pact is now seeking a decision by the Government, at the earliest opportunity, to provide the resources to set up such a fund.
John McVay, chief executive of Pact, said: "As a parent I am very concerned about the prospect of my three children, aged 3-8 years old, being fed a diet of non-UK animation that has few indigenous cultural reference points. We need to ensure our animation industry – which over the years has created many classics films – can survive and continue to create the classics of the future."
Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

Studio.One Scoops Industry Awards At NAB 2017
Studio.One has won two major industry awards at NAB 2017. The virtual camera system from AzilPix picked up the IABM Game Changer Award 2017 in the Acq
IABM To Distribute Strategic Industry Analysis Report At IBC 2019
IABM is pulling out all the stops at IBC2019 to support its over 500 member companies. Member services at the show include lounges, meeting rooms and
Atlona Unveils Industry First VR Over AP Innovation
Atlona has unveiled an industry-first VR over IP innovation for the commercial AV industry at InfoComm 2019 show, with a focus on immersive AV for hig
Vislink Offers Industry's Lowest Latency Wireless Video Solution
Vislink Technologies' new low-latency HCAM 4K UHD transmitter and UltraReceiver (ULRX-LD) wireless camera solution offers single-frame end-to-end capa
The Future Group Appoints Industry Veterans To Its Senior Team
The Future Group has announced the addition of two industry veterans to the senior team as it moves its global growth strategy forward. Tom Shelburne
Animation UK Welcomes Additional Money For Children's TV Programming
Animation UK's campaign to secure additional money for children's TV programming received a boost following Culture Secretary Karen Bradley recently a
Canford Appointed UK Distributor For TC Electronic
Canford has announced that it has been appointed the exclusive UK distributor of TC Electronic current product range of precision audio metering, moni
NEP UK Purchases MPA1 Solo SDI Units
NEP UK has purchased a number of TSL Product's new MPA1 Solo SDI monitoring product. NEP will install a total of 14 units in a new OB truck covering s
Source Distribution Takes UK Distribution Of Aphex Systems
Source Distribution has taken the exclusive UK distribution of Aphex Systems. Aphex make professional audio processors, preamplifiers and dynamics con
The Future Of UK Studio Build
Amadeus Acoustic Solutions' BOXY modular studio system enjoyed a highly successful debut at BVE 2017 with visitors queuing to sample the room's enviro
Proposals Sought For HPA Tech Retreat UK
Proposals are being sought for the main program and breakfast roundtables at the 2017 HPA Tech Retreat UK in Oxfordshire. The session grid is filling
Synthax Audio UK Appoints New Sales Manager
Pro Audio distributor Synthax Audio UK has appointed Simon Roome as its new Sales Manager. With over 25 years of experience, Roome will be responsible
Aspectra Expands UK & Ireland Operations
Aspectra has expanded its operations in the UK & Ireland. In April, Aspectra took on the role of distributor for TVLogic in the UK & Ireland. TVLogic
South West Screen & UKTI Host Annecy Talk By World Famous Animator
South West Screen and UK Trade & Investment are co-hosting the UK Animation Reception at the prestigious animation festival, featuring a talk by one o
Production News : 2019 Irish Animation Awards To Highlight Talent Of Animation Sector
The 2019 Irish animation Awards, taking place on Saturday 23 March, are set to once again highlight the brilliance and talent of the Irish animation s