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03/09/2002

Trade growth shows VHS continuing resilience

APR Video Ltd have shown again a trading increase in the last year.
This is demonstrated in all areas of activity, but contrary to the expected trends and new product entries, the largest increases were in longstanding product groups and in the area of Wound Video Duplication Stock showing a surprising 25% growth. Not least APR can attribute their continued success to the association with Emtec and boast the retention of their winding contract originally granted in 1999, this has increased in-house awareness of all tape Quality issues and this has shown product benefits throughout the full range of tape production at the Taunton plant. Notwithstanding on-going International supply problems and raw material price rises APR have re-formulated their price structure passing on to the end-user the volume price benefits and presenting a price reduction throughout their quantity based price list.
Due to this increased demand and client specification APR have recently introduced the New ‘Pro Gold’ video shell to their range. Which is being loaded with the quality proven Emtec Super High Grade, Back Coated Video stock; also in response to demand this range has the benefit of a standard 5 minute overwind to answer the eternal requirement, for a ‘just longer than’ programme available in 50 items per length. Regular APR clients will also be aware that by achieving a quantity of 200 items per length APR can wind to a specific recording length from a minimum run time of 2 minutes up to 194 minutes of Emtec VT-19 Grade Video Tape ensuring that you can match your end users requirements exactly.
(GB)
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