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30/01/2023

ITV Promotes Ruth Berry

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ITV Studios' Chief Operating Officer David McGraynor has announced that Ruth Berry (currently Managing Director, Global Distribution) has been promoted to lead both of ITV Studios' global commercial divisions.

The bringing together of Global Distribution and Global Entertainment under a single leadership team, led by Ruth, will enable ITV Studios to align more closely with buyers and reflects the evolution of the global market with the growth of the streaming platforms, on-going market consolidation and the adoption by many buyers of a single buying approach across all genres.

During her decade with ITV Studios, and in particular her six-year tenure as Managing Director, Ruth has overseen the transformation of the predominantly English-language content sales (with a factual specialism), to a truly global distributor of world-class English and European language drama, alongside an enviable portfolio of high quality non-scripted titles. Prior to joining ITV Studios, Ruth was at Shine International where she was SVP, Head of EMEA and at The Walt Disney Company where her roles included Head of Branded Services and Digital Media Distribution, EMEA.

Ruth will now lead the distribution and monetization of the catalogue of 90,000 hours with 285 unique formats which includes hit titles Love Island, My Mum Your Dad, Maternal, The Voice and Line of Duty. The sales teams will remain positioned around the world with dedicated format and finished programming teams based in Holland, UK, US, Australia and Singapore.

Due to the redesign, which brings together Global Distribution and Global Entertainment under one leadership and organisational structure, Arjan Pomper is stepping down as Managing Director of GE.
VMI.TV Ltd

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