Broadcast News

Bookmark and Share

Seyhan Lee Launches Cuebric

News Image
Seyhan Lee has launched Cuebric, bringing bleeding-edge next generation generative A.I. technology to the fingertips of filmmakers and creatives.

The launch of Cuebric ushers in a new era in film production, expanding the bounds of creativity by making normally complicated and labor-intensive processes simple and accessible. Cuebric launches in collaboration with technology-focused production company XR Studios, well-known as leaders in producing immersive tech workflow solutions. Cuebric will be made available to volume stages, concept artists, and production studios in January 2023.

Like other text-to-image generative A.I. tools, Cuebric users begin by entering a text prompt describing any setting they imagine. Cuebric then generates that setting in near real-time, allowing users to make and implement changes, with each new iteration taking just seconds to generate in 4K resolution, fully segmented in 2.5D, integrated with Unreal Engine, and ready to be utilized in concepting, previsualization or filming on a volume stage.

"The advent of creative A.I. can be likened to the invention of photography, and Cuebric ushers in the next generation of that technology," said Seyhan Lee co-founder Pinar Seyhan Demirdag. "This is the first time in history that a tool can generate results while humans creatively supervise. Cuebric cuts out repetitive, time-consuming, and highly expensive tasks and lets directors, production designers, and production houses realize their vision instantly."

"As content creators ourselves, when we were first invited to XR Studios for a tour we were inspired to make a tool that brought volume stages to the next level, knowing how we ourselves would use that kind of technology," said Seyhan Lee co-founder Gary Lee Koepke. "Cuebric will aid directors, production houses, and content creators in removing all barriers between imagination and manifestation, allowing them to see their vision being produced right in front of their eyes, at a significant cost and time reduction."

Seyhan Lee's Cuebric launches in collaboration with XR Studios, which will feature the tool at their XR Studios Hollywood Campus, a new state-of-the-art, multi-building facility located at the historic Eastman Kodak Building in Los Angeles. Featuring a two-studio setup for any sized production, the XR Studios Hollywood Campus will conduct demonstrations of Cuebric beginning in early 2023.

"XR Studios is always trying to look for new technologies and collaborators, and wants to empower the industry to grow and change to keep up with the never-ending evolution of new workflows. We immediately saw the amazing work from Seyhan Lee, as they bring stability and production-ready tools to the ever-changing world of generative A.I., and we wanted to see how we could help,” said XR Studios president J.T. Rooney. “At our Hollywood studio location, our CTO Scott Millar and the XR Studios technical team was able to rapidly prototype various 2.5D plates with immediate feedback, thanks to Cuebric. It intuitively allowed us to perform fine-tuning, inpainting, and depth segmentation; and we were able to seamlessly integrate these functions in our real-time workflows. Seeing all of the various parts in one place gives a clear vision to the future of creative power for the visionary artists we love to work with in our space."

Cuebric will initially be made available to ten LED volume stages, concept artists and production houses to be announced in early 2023.

Top Related Stories
Click here for the latest broadcast news stories.

BBC Studios And Post Production Confirms Interim Moves To Elstree Studios
BBC Studios and Post Production, a commercial subsidiary of the BBC providing world-class television studios, post production and digital media servic
UK Studios: An International Success Story
It has often been said that Hollywood is the most recognisable film industry in the world, with hundreds of movies and television series generated eve
Aquarium Studios Announces Expansion And Refurbishment of Worldwide Studios
Audio post-production company Aquarium, has announced that it has completed the refurbishment of part of the legendary Worldwide Studios to provide th
State-Of-The-Art Extended Reality Stage Opens In LA
A new and improved stage for Extended Reality (xR) production has been opened by disguise at its Los Angeles office. The xR stage features the latest
Roger Morris Appointed Managing Director of Elstree Studios
Roger Morris has been appointed Managing Director of Elstree Studios. Roger Morris has been in the film and TV industry for over 20 years and has a we
RTS Announces Nominations For North West Awards 2017
The Royal Television Society (RTS) North West Centre has announced the nominations for its annual awards, at an event sponsored by Audio Network. Cat
Strength To Strength – The Story Of Elstree
Star Wars. Indiana Jones. The Shining. Hitchcock. Elstree Studios is an iconic studio. But where did it all start? The studio was established in 1926
Disguise Opens New Production Studio In New York City
Disguise has opened a new office in the heart of New York City. Featuring a state-of-the-art virtual production space with both LED and green screen s
Vizrt Unveils Viz Connect Tetra
Vizrt has unveiled Viz Connect Tetra, an ultra-compact live production workstation that enables multi-channel 4K video and audio connectivity with a s
Elstree Studios – Building For The Future Begins
A multi-million pound development of Elstree Studios to provide new media facilities for the film and television industry and an economic boost to Her
Pliant Technologies Supports ManPAC Productions
Pliant Technologies MicroCom XR digital wireless intercom system has been called the perfect choice for Australian venue Mandurah Performing Arts Cent
Elstree Studios Yearly Review
2016 has been described as an "exciting year" for Elstree Studios, which became home to a diverse range of productions, from high end drama, feature f
Axis Group Launches Axis Studios
Axis Group has announced the launch of Axis Studios. The rebranding unites the groups three branches – Axis Animation, Flaunt Productions and axisVFX
Wimbledon Film & Television Studios Opens Stage Doors To Business
Merton Studios is beginning a fresh start as the studio has now been relaunched as Wimbledon Film and Television Studios. A newly formed consortium, l
BBC Vision Studios Make Two Senior Appointments
BBC Vision Studios have announced two new senior appointments to Vision Studios, the BBC's in-house production base. The new appointments place multi-