TV MIDTVEST Extends Partnership With Avid

TV MIDTVEST has extended its strategic relationship with Avid® by transitioning onto Avid's MediaCentral | Flex® subscription software.

The move optimizes the reliability, scalability and flexibility of the broadcaster’s news production, and enhances its toolsets to enable story-centric workflows. The subscription will give TV MIDTVEST--which has relied on Avid solutions for more than a decade--access to the latest versions of Avid’s newsroom and media workflow management and video editing solutions, helping to future-proof its production operations.

TV MIDTVEST’s upgrade to the Avid MediaCentral | Flex subscription includes licenses for the MediaCentral® production platform and Media Composer Enterprise® editing software, with Avid NEXIS® shared storage platform. The Flex subscription also provides TV MIDTVEST production teams with access to a host of other products, including MediaCentral | Collaborate, which empowers teams with a collaborative story-centric workflow. Available as an iOS or panel in Media Composer, Media Central | Collaborate enables team members to collaborate seamlessly in story-centric workflows from anywhere. In MediaCentral, AI/ML services such as speech-to-text will help reporters find mentions of a particular keyword or topic in video clips.

Avid Chief Revenue Officer Tom Cordiner commented: "We're delighted that TV MIDTVEST has chosen to expand and deepen its relationship with Avid. Now, their broadcast and digital content teams are assured access to Avid’s latest story-centric news workflow tools, providing greater flexibility and scalability to match their evolving media production needs. It just shows, whatever size your broadcast operation, Avid has a solution that can work for you."

TV MIDTVEST Head of Production Carsten Jensen commented: "We are pleased with our long-standing Avid relationship and are looking forward of taking advantage of Avid’s latest innovations for collaborative story-centric workflows, which will provide new and innovative tools for our broadcast and online needs."

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