Broadcast News

Bookmark and Share
01/12/2022

The Seven Network Teams Up With Imagine Communications

News Image
In support of its strategy to help Australian advertisers and agencies with faster, more effective and easier buying across digital and broadcast screens, Australia's leading commercial broadcast network, the Seven Network, has partnered with Imagine Communications as part of a fully automated and optimized Total TV trading solution that will enable Seven and its agencies and partners to streamline processes; deliver better return on investment by maximizing Seven's leading audience; and accelerate the growth of cross-screen trading.

Core to Seven's new multi-vendor solution are Imagine's widely deployed Landmark™ Sales ad management platform and the award-winning dynamic ad placement engine and yield optimizer for linear TV, GamePlan™. Landmark Sales enables broadcasters to better manage linear sales across an increasingly diverse advertising ecosystem through sophisticated pitch-to-pay workflow automation, and GamePlan has helped media companies transition to the dynamic trading of spots to achieve significant additional revenue from more efficient use of inventory, while removing a substantial amount of the manual workload involved in trading linear TV.

"Seven is committed to enhancing the viewer and advertiser experience and delivering faster, more effective ways for our client and agency customers to build brands and extend reach in new ways — not just for the now, but also the future," said Kurt Burnette, Seven West Media Chief Revenue Officer.
"We believe that a converged approach to automate trading across linear and BVOD audiences will make it even easier for brands to reach Australia’s biggest audience inside Seven’s case audience ecosystem. It can unlock consistent, incremental reach and improves key outcomes for advertisers. Working with innovative, likeminded global tech partners like Imagine Communications is essential to delivering on our vision to create the future of total video audience trading in Australia."

The Landmark Sales ad management platform enables media companies to create and deliver efficient ad sales campaigns across platforms at a range of price strategies using multiple sales methodologies. Imagine customers can use Landmark to maximize revenue and control operational costs across linear, on-demand and linear addressable through efficient use of inventory, comprehensive business data insights and a suite of automated tools.

Imagine’s GamePlan leverages turnkey integration to Landmark Sales, enabling a hybrid operation that supports manual spot placement in premium inventory and automated placement of everything else. The latest evolution of GamePlan leverages the power of the Amazon Web Services (AWS) cloud, allowing media companies to perform multiple optimization runs in parallel — easily scaling ad operations and revenue.

www.imaginecommunications.com
VMI.TV Ltd

Top Related Stories
Click here for the latest broadcast news stories.

30/05/2024
EditShare Appoints Senior VP For Sales For The Americas
EditShare has appointed Grant Carroll as Senior Vice President for Sales for the Americas. He will be familiar to many EditShare users from his previo
13/12/2007
Seven Network And Granada International Sign Agreement
The Seven Network and Granada International, part of the UK's ITV, has confirmed the signing of a long-term exclusive agreement that will deliver Gran
08/03/2024
Sky Receives Seven Nominations For 2024 Royal Television Society Programme Awards
Sky has received seven nominations for the 2024 Royal Television Society Programme Awards across kids, entertainment, factual and sports programming.
11/06/2024
Pebble Appoints SVP Sales
Pebble has appointed Sally Wallington as SVP Sales, assuming overall responsibility for Pebble sales worldwide. Wallington joins Pebble from language
18/03/2020
Clear-Com Appoints Director Of Sales For The Asian-Pacific Region
Clear-Com® has appointed Peter Fong as the new Director of Sales for the Asia-Pacific region. With system sales and a customer base that continues to
07/06/2024
Channel 4 Sales Launches New Partnership With giffgaff
Channel 4 Sales has launched a new partnership with giffgaff, which will see the mobile phone network tying in with the universe of upcoming Channel 4
05/06/2024
Ateliere Appoints VP Of Sales And Business Development, EMEA
Ateliere Creative Technologies has announced that Eugene Sarmiento has joined Ateliere as Vice President of Sales and Business Development for Europe,
22/03/2012
Game Sales Beat Video Sales For First Time
For the first time ever video games have raked in more money than DVDs and Blue-rays for the UK entertainment industry. According to the Electronic Re
17/11/2008
World Record In Sight As Climber Broadcasts His Success
An Irish climber has achieved the sixth mountain summit of a world record bid, by summitting Oceania's highest peak, the 16,020 ft granite wall known
23/09/2014
VDC Trading Appoints Sales Manager
VDC Trading, distributor of Van Damme cable, assemblies and connectors has appointed Jodie Verley as Sales Manager. Ms Verley has worked in Electronic
24/10/2013
VDC Trading Appoints International Sales Manager
VDC Trading Ltd has appointed Stefano Pucello as International Sales Manager. In this new role, Stefano will be responsible for the management and dev
30/10/2012
Seven Network Brisbane Adds Quantel QTube For Multi-Site Workflows
One of Australia's free-to-air broadcaster has purchased a major upgrade to its Quantel Enterprise sQ fast-turnaround production system for its Brisba
20/03/2018
ChyronHego Announces Appointments To Asia-Pacific Sales Organisation
ChyronHego have announced two new appointments to its Asia-Pacific operation, with Ivy Wee named as the new Vice President of sales, and John Foo as D
25/08/2005
Chinese epic realised with Autodesk digital film pipeline
Autodesk has announced that ‘Seven Swords’, a new epic Chinese feature film by Director Tsui Hark, was realised with six of Autodesk’s media and enter
11/12/2019
Red Arrow Studios Teams Up With Seven Stories And Atalaya Productions
Red Arrow Studios International has teamed up with Seven Stories and Atalaya Productions to develop Harvey Girls, a fresh, irreverent female-led serie