Broadcast News

Bookmark and Share
06/07/2022

Quidich Innovates Game-Changing Camera Solutions For Live Sports Broadcasts

News Image
As global audiences are inundated with more content options than ever before, Quidich's seasoned team of broadcast technology specialists are helping clients cut through the noise and retain viewers.

A leading Indian broadcast technology provider, Quidich specializes in innovative camera systems to enhance storytelling and capture never-before-seen angles for live sporting events, film, and television. Since its inception, the company has developed integrated services that enhance the audience viewing experience through use of drones, buggies, AR graphics, and live player tracking solutions.

Quidich Chief Operating Officer Neil Gokhale shared: "Our clientele spans sports and entertainment, including leagues for cricket, football, basketball, and kabaddi – one of the fastest growing sports in India – as well as major Bollywood film studios for feature films released on cinema screens and OTT platforms. Our foray into the broadcast market was through cricket, and we’ve worked with the Board of Control for Cricket in India (BCCI) for the Indian Premier League (IPL) and domestic tournaments, and with the International Cricket Council (ICC) and global leagues across Sri Lanka, the Caribbean, and other regions."

Quidich's founders recognized a unique opportunity to engage casual cricket fans with the integration of more dynamic camera solutions to add new perspectives and different dimensions to storytelling for viewers during live events. Whereas historically traditional sports broadcasts have featured stationary cameras positioned around the field, the Quidich team first innovated with the BuggyQam remote controlled vehicle, offering fans unique shots, including low angles, during cricket matches. Quidich was also the first company in the world to develop a live AR tracking solution on a wireless moving camera, with the Spatio system for drones. To provide fans with an even wider perspective on gameplay, they further developed the Quidich Tracker (QT), a proprietary real-time optical tracker to display player positioning during live matches.

To enhance the audience viewing experience, Quidich uses a wide range of AJA equipment, including the FS-HDR real-time universal converter and frame synchronizer. An essential color correction and HDR/SDR transform solution, FS-HDR allows Quidich to match the BuggyQam camera output with all broadcast system cameras for consistency. BuggyQam houses a single sensor camera, whereas other cameras used throughout the production chain include three CCDs with separate sensors for receiving filtered red, green, and blue colors. FS-HDR enables the team to take the different camera profile raw formats and color match to the output cameras.

Neil stated: "FS-HDR is a well-designed, versatile solution, which we’ve been able to take advantage of for real-time color transforms, ingesting multiple feeds in multi-channel mode, and many other use cases. Setting up color profiles prior to games helps us accommodate color temperature and lighting changes with the click of a button, which would take too much time to manually adjust during live broadcasts. The SFP slots are also quite helpful, as they eliminate the need for additional converters when routing BuggyQam feeds to the broadcast control room; we’re able to ingest fiber directly through FS-HDR’s SFP slot and output as BNC, saving us money from requiring additional devices for BNC/fiber and fiber/BNC transforms. Being able to run up/down/cross conversion on a single device simplifies our workflow, and FS-HDR includes a million helpful features in addition to this that you only realize once you start using it."

When choosing a hardware provider, reliable equipment that performs to specifications is key for live broadcasts. Neil concluded: "There is a lot of pressure when you’re working on an international flagship event like the T20 Men’s Cricket World Cup, which only occurs once every two years. When all eyes are on us, I know I can rely on AJA gear. In the rare case that something does go wrong, AJA offers quality support so that we’re always able to pull off a match successfully."

www.quidich.com
Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

13/03/2024
Cricket Australia Selects Dalet Flex
Dale has announced that Cricket Australia (CA) has chosen Dalet Flex to increase fan engagement, deliver more content for all its member clubs and lev
20/03/2023
Telestream Announces Software-Only Version of Lightspeed Live Capture
Telestream® will now offer its industry-leading Lightspeed Live CaptureÔ multichannel video capture and processing solution as software-only. The soft
26/02/2024
Hitomi Broadcast To Demonstrate Live At NAB 2024
Hitomi Broadcast is to demonstrate live at NAB 2024 (booth SL5080, Las Vegas Convention Center, 14 – 17 April). Visitors will see just how simple it i
07/02/2024
Chyron Introduces PRIME 4.9 Live Production Engine
Chyron has announced the introduction of PRIME 4.9, the newest release of the company’s powerful live production engine. Designed to drive the world’s
21/04/2023
FOR-A To Showcase NDI®-Compatible Live Video Production Ecosystem
FOR-A is showcasing a fully NDI®-compatible live video production ecosystem at CABSAT 2023 (stand S1-M10, Dubai World Trade Centre, 16 – 18 May). The
19/04/2023
Universal Tennis Selects M2A Media's Live IP Transport Product
M2A Media has announced that Universal Tennis has chosen M2A Media's live IP transport product, M2A CONNECT, to automate, optimize, and manage the tra
18/04/2023
disguise Brings Motion Graphics to Live-to-Air Broadcast
At this year's NAB show, disguise, a virtual production technology pioneer, is showcasing an Unreal Engine (UE) integration to bring new motion graphi
13/03/2012
Vitec GTC Awards 2012 Nominees Announced
The Guild of Television Cameramen (GTC) has announced the shortlist for the Vitec GTC Awards 2012. The awards will be presented at the IET Austin Cour
08/03/2023
Zixi Announces Exhibition Of Next-Generation Live Streaming Features
Zixi has announced the exhibition of next-generation live streaming features and functionality at NAB 2023 (booth 3301) in the West Hall of the Las Ve
28/02/2023
Comprimato To Display Live Transcoder Software
Comprimato is to show the latest version of its Live Transcoder software at NAB 2023 (meeting room W2378, Las Vegas Convention Center, 16 – 19 April).
27/02/2023
Culture Club Relies On Caton Live Stage
1980s pop sensation Boy George & Culture Club celebrated the 40th anniversary of the triple-platinum Colour by Numbers album with a unique one-off sho
24/02/2023
Rohde & Schwarz To Lead Live Demonstration Of 5G Broadcast
Rohde & Schwarz is leading a unique live demonstration of 5G Broadcast at Mobile World Congress 2023 (stand 5A80, Fira Barcelona, 27 February – 2 Marc
24/02/2023
KMBC Kansas City Relies On TVU Networks' Live Remote Production Solutions
When it comes to live coverage of the hometown football team's Big Game win and victory parade, fans expect video as dynamic as this year's matchup be
17/02/2023
Ai-Media Launches Live Subtitling On GB News
Ai-Media has launched 24/7 live subtitling on GB News. The broadcaster becomes the first in the UK to simplify subtitle delivery with Ai-Media's end-t
30/10/2012
Jigsaw24 - Working With The Blackmagic Design Cinema Camera: The Camera
Jigsaw24 - Working With The Blackmagic Design Cinema Camera: The Camera - Part 1 By Liz Sunter While we've not been shy about getting grabby with the