Broadcast News

Bookmark and Share
18/01/2022

TN Marketing Selects Simplestream As A Technology Partner

News Image
TN Marketing has chosen Simplestream as a technology partner to expand its widely successful offering to mobile and tablet devices for Craftsy along with its other brands.

The service features online courses and various other forms of video content focusing on crafts, hobbies, and lifestyle topics.

The project is built on Simplestream’s proprietary, award-winning App Platform, a powerful framework for seamless delivery of premium content. Leveraging a comprehensive set of out-of-the-box functionalities for on demand consumption, Craftsy delivers over 1,500 premium, online classes, now accessing the OTT space across desktop, Roku, FireTV, and now iOS, and Android devices.

Simplestream has rolled out new functionalities to bring transactional video-on-demand (TVOD) purchasing to the applications via in-app purchase workflows, and to make the checkout experience frictionless. The solution is fully integrated with Crafty’s own authentication platform, making the experience consistent across any device chosen by end-users. Entire classes can be purchased directly from the apps with a single tap, then played back on any supported device, including desktop. The launch opens both additional user experience opportunities, and new revenue opportunities for TN Marketing, including the expansion to previously untapped markets across the globe.

Commenting on the successful launch, Adam Smith, Co-founder and Chief Executive Officer, Simplestream, said: "We are proud to be working with TN Marketing on their prestigious Craftsy brand. Our solution allows millions of users to easily navigate and access content via smartphones and tablets, and to easily purchase additional video courses directly from the app. At Simplestream we look forward to working on additional enhancements and integrations for Craftsy’s OTT services, aiming to create the best user experiences for all those curious, driven doers who believe in the power of creating."

TN Marketing's Neil Rice, Chief Technology Officer, said: "After extensive app platform investigations, we selected Simplestream. Some important examples illustrate our confidence that we have made the right choice in platform and partner. We have our own consumer management and site platforms, and we needed significant integration functionality including authentication for our customers and members across devices. The Simplestream team achieved that crucial integration success with us. TN Marketing has found through our work together that the Simplestream team consistently performs in managing the projects and deliverables with our team. With Simplestream we believe we have created a mutually beneficial partnership as our significant growth continues."

www.simplestream.com
Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

05/12/2017
BBC Wales Selects Dalet Platform
BBC Wales has selected a media asset management platform by Dalet for its new broadcast facility located in Cardiff. The Dalet Galaxy Media Asset Mana
01/08/2017
Conductor Cloud Rendering Platform Launches At SIGGRAPH 2017
Conductor Technologies has announced the general availability release of its Conductor cloud rendering platform. Highly scalable and secure, Conductor
11/05/2017
Voddler Group Drives Dawri Plus Digisports Platform Expansion
Voddler Group has provided leading MENA OTT and IP video product provider Intigral with its VoddlerNet hybrid peer-assisted video streaming solution t
25/09/2017
SIS LIVE, ABS Launch New Platform
SIS LIVE and ABS have announced a new dedicated solution for OU services. The SIS LIVE Gateway Service solution for ABS Occasional Use services was an
18/02/2014
Visual Unity Extends vuMobile Marketing Platform
Visual Unity Global is extending its mobile marketing platform vuMobile by integrating it with the Ecwid e-commerce platform, enabling clients to buil
02/12/2021
Artel Releases SMART Multimedia Delivery Platform
Artel Video Systems has released the award-winning SMART Multimedia Delivery Platform in openGear® (SMART OG). A software-defined, four-channel, auto-
24/11/2021
nxtedition Improves Playout Platform With nxt|cloud
nxtedition has further enhanced the consolidated production and playout platform with nxt|cloud, a complete deployment of nxtedition which runs in the
06/09/2017
Latest Video Marketing Statistics
As small business owners, we all see the advancements digital marketing has made in the past decade and how effective it is at creating successful bus
23/03/2017
Video Marketing Trends For 2017
It's 2017, so, let's look at the video marketing trends to look out for this year. Video marketing is always evolving so to stay on top, you need to s
24/05/2022
Actus 8.0 Intelligent Monitoring Platform To Be On Display At BroadcastAsia 2022
Actus Digital is to showcase the new award-winning Actus 8.0 intelligent monitoring platform at BroadcastAsia 2022. Actus Digital's platform provides
04/10/2017
Sound Devices Set To Launch The MixPre-10T
Sound Devices is to launch the MixPre-10T, the newest member of the MixPre Series (MixPre-3 & MixPre-6) of audio recorders, mixers, and USB audio inte
11/05/2017
Osprey Video Achieves Microsoft Silver Windows And Devices Competency
Osprey Video has announced it has achieved a silver Windows and Devices competency, demonstrating its ability to meet Microsoft Corp. customers' evolv
23/05/2022
Actus Digital Showcases 8.0 AI-Based Intelligent Monitoring Platform
Actus Digital has showcased its new Actus 8.0 AI-based intelligent monitoring platform during CABSAT 2022. Actus Digital's platform was recently honor
12/05/2022
StageConnect Pro Cloud-Based Audience Interaction Platform Wins Prestigious Award
StageConnect has announced that its StageConnect Pro cloud-based audience interaction platform won a 2022 NAB Show Product of the Year Award in the Di
16/02/2018
Why Your Marketing Strategy Needs To Be More Gogglebox
ou remember things that stand out from the crowd. It's how Nirvana revolutionised rock music and what attracted worldwide audiences to Gogglebox. Thes