Broadcast News

Bookmark and Share
29/11/2021

Sky Media Partners With Xbox

News Image
Sky Media has partnered with Xbox, giving Sky Sports' viewers the inside scoop on Halo Infinite - Xbox's latest addition to the iconic franchise.

The first episode of a two-part branded content series will launch on Sky Sports’ social platforms on Sunday 28 November, where two well-known Premier League football players will go head-to-head against two YouTube influencers in a multiplayer battle in Halo Infinite. During the game, 'The Footballers' - West Ham United's Michail Antonio and Crystal Palace's Wilfried Zaha - will go up against 'The YouTubers' - Behzinga and Harry W2S - in several challenges.

Alongside the social series, Sky Sports will "Present" and unveil not one but two of the game's action-packed launch trailers in a single adbreak during the 16:30 live Premier League game between Chelsea and Manchester United on November 28th.

The campaign will also be complemented with additional media placement for the Halo Infinite trailer across Linear TV, Short Form VoD, Sky Go Linear and Sky Pub to drive awareness of the new game. By partnering with Sky Sports, Xbox will be able to reach sports fans – who vastly over index for gaming. Moreover, the media campaign will utilise AdSmart to target non-Xbox users to increase reach and bring in new gamers to the Halo universe in the build-up to Christmas.

Brokered by Carat UK and The Story Lab, the campaign will run exclusively across Sky Media's AV channels until 15th December, with episode two of the series launching on Sky Sports social platforms in week two of the campaign.
Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

09/02/2024
Sky Brings Together Sky Content And Sky Studios
Sky has announced that all of its non-sports content teams in the UK & Ireland, will come together under one leadership structure, led by Cécile Frot-
23/03/2007
BSkyB Creates London Networked Media Distribution Centre Based On DayPort
Dayport recently secured an order from BSkyB (Sky) to create a Networked Media Distribution Centre – NMDC - to be based at its headquarters in West Lo
18/02/2010
Sky Movies Showcase HD Channel
Sky Movies have now announced a number of changes to its channel line-up in a bid to make it easier for viewers to find the movies they want to watch
03/10/2016
Sky Launches New Virtual Reality App
Sky has launched a new app, Sky Virutal Reality (VR). The app, which is available to download free, features a range of immersive, 360-degree videos f
31/10/2019
Production News : Sky And WarnerMedia Expand Partnership
Sky and WarnerMedia, the home of HBO, Turner and Warner Bros., have expanded their partnership to include new programming and co-production agreements
11/11/2019
Sky And BBC Agree New Partnership
Broadcasters Sky and the BBC have agreed a new partnership that will see the companies collaborate across content and technology. The BBC iPlayer app
20/07/2001
SKY+ PROVIDES DIGITAL ALTERNATIVE TO VIDEOTAPE
BRITISH SKY Broadcasting (BSkyB) have unveiled Sky+, their new fully integrated Personal Television Recorder and Service (iPTR), and announced that th
14/09/2023
Pixellot And Dyn Media Implement AI-Automated Sports Cameras
Pixellot and German streaming platform Dyn Media have completed the implementation of AI-Automated sports cameras at 38 sports venues throughout the c
03/02/2011
Sky Sweeps In From Atlantic
This week's launch of Sky Atlantic means a new strategy for Sky as it looks to diversify its customer base and a change in direction for the broadcast
24/04/2002
Irish terrestrial channels join Sky's line-up in Ireland
The four Irish terrestrial channels have now become available to all Sky Digital customers in the Republic of Ireland. RTE 1, Network 2, TV3 and TG4 w
24/04/2002
BSkyB announce lastminute.com partnership
British Sky Broadcasting have announced a partnership with online provider of travel and leisure solutions lastminute.com to sell key products through
26/02/2020
Production News : Sky Launches Two New Sports Packages
Sky launches two new sports packages that combine Sky Sports and BT Sport channels for the first time on Sky TV, bringing together major tournaments f
18/06/2001
SKY DIGITAL OFFERS TEXT MESSAGING THROUGH TV
SKY DIGITAL viewers can now take part in the text-messaging revolution that continues to sweep the world. Viewers can send text messages to any UK mob
19/09/2017
Sky Boosts Irish Production Sector
Sky has confirmed its investment in the Irish production sector with the announcement of a new content fund of more than €2m (£2m) for its Sky 1 chann
30/04/2012
Stuart Murphy Promoted To Director Of Sky Entertainment Channels
Sky has today announced that Stuart Murphy, currently Director of Sky 1 HD, and Director of Commissioning, will be promoted with immediate effect to