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14/09/2021

Astera's PixelBrick Wins 2021 PLASA Award For Innovation

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Astera's PixelBrick has won a 2021 PLASA Award for Innovation – one of two lighting products out of the six 2021 winners selected from 29 entries – as the PLASA entertainment technology trade show returned to Olympia after a pandemic forced absence in 2020.

The judges commented: "This is not just another battery uplighter, but a well-engineered and thought-out lighting system augmented with a wide set of accessories." They felt it would allow designers a greater degree of creativity in an assortment of lighting applications.

PixelBrick has been carefully crafted by Astera’s talented R 'n' D team and is perfect for concerts, events, filming, or broadcast scenarios. It can also be utilised as a compact, light (1.1kg) and exceptionally handy up-lighter or hung anywhere and become a universal light for accenting and texturing buildings or facades. For exterior use, its IP65 rating is resistant to rain and other elements. PixelBricks can be joined together to make all sorts of funky shapes and combinations.

Astera exhibited on the booth of its UK distributor, Ambersphere Solutions. The PLASA event – one of the first industry expos to be staged ‘post’ pandemic – proved a busy and upbeat environment for people from across the industry to re-start, re-connect and finally meet again face-to-face as things start moving forward after an extremely tough period.

Astera's sales & marketing director Sebastian Bückle revealed that many customers specifically asked to see the PixelBrick having already seen it online. "I think the industry understands that this is a game-changer and not just another LED spotlight," he stated, adding that they were “delighted” to win the Innovation Award.
"This really means a lot to us, especially to our engineering team who've worked tirelessly on developing this great product."

www.astera-led.com
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