Broadcast News

Bookmark and Share
06/08/2021

RTVE to Deploy Flowics' Cloud-Based Platform

News Image
Flowics has closed a deal with Spain's RTVE to deploy Flowics' cloud-based platform to produce sports content for linear TV and RTVE Play – the company's OTT media service – during the summer games in Tokyo.

The Flowics platform offers RTVE's audience new forms of interactivity through multiple channels – social media, web pages, and apps – establishing two-way communication with viewers. This agreement follows the successful implementation of Flowics' Second Screen module to commemorate the 100th anniversary of Spain's first international soccer match with a campaign called "The Team of Our Life." The audience chose the historical players who should make up the ideal selection for the country. Over 10 days, RTVE invited fans to a microsite, where they could choose 11 out of 66 available players. The campaign garnered 4.5 million votes in only 10 days. This success led RTVE to extend the Flowics platform for the summer games in Tokyo and for all of its sports programming.

RTVE's goal for the summer games is to give wider visibility to Spanish athletes, enhancing the media coverage with content from social networks and data-driven, cloud-based graphics, both on RTVE's linear and digital TV channels as well as on the group's website and social media networks.

"The daily polls during the summer games in Tokyo show our commitment to 360 content," said RTVE Digital Content Director Alberto Fernández. "After the polls are launched on social media, the results are read live by the commentators on RTVE Play. Users can also vote online, and the results are fed to linear TV programs."

"The effort to bring content closer to the audience is clearly beneficial when it comes to a topic that arouses as much passionate engagement as sports," said Flowics Business Development Manager, Southern Europe, German Caparroz. "This initiative could be revolutionary for Spanish sports journalists. After the summer games, RTVE will continue to use the Flowics platform across multiple channels. We can't wait to see what they do next."

www.flowics.com
Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

10/12/2018
BATV Selects Cablecast Community Media Platform
Like many of its peers, non-profit public, educational and government (PEG) access broadcaster Billerica Access Television (BATV) is adapting to the e
03/12/2018
ENVY Selects Telestream's Vantage Media Processing Platform
"Telestream Vantage is responsible for all our mastering and is the main tool used by our Deliverables Department. The workflow creation tools within
05/12/2017
BBC Wales Selects Dalet Platform
BBC Wales has selected a media asset management platform by Dalet for its new broadcast facility located in Cardiff. The Dalet Galaxy Media Asset Mana
11/05/2017
Voddler Group Drives Dawri Plus Digisports Platform Expansion
Voddler Group has provided leading MENA OTT and IP video product provider Intigral with its VoddlerNet hybrid peer-assisted video streaming solution t
10/04/2017
ZOO Digital To Launch Cloud-Based Dubbing Platform
ZOO Digital is to unveil a cloud-based dubbing platform at NAB Show 2017, Booth SL5724. ZOOdubs aims to improve the dubbing workflow for premium telev
28/03/2017
SiliconCore To Showcase New LISA Platform
SiliconCore will showcase its new LISA (LED In Silicon Array) technology platform and an innovative Anti Moiré filter at NAB 2017, Booth C3743. Also o
25/09/2017
SIS LIVE, ABS Launch New Platform
SIS LIVE and ABS have announced a new dedicated solution for OU services. The SIS LIVE Gateway Service solution for ABS Occasional Use services was an
06/02/2019
Nevion Adds Cinema HDR To Its Virtuoso Platform
Nevion is adding support for the cinema-grade High Dynamic Range (HDR) 4:4:4 12-bit JPEG 2000 compression to its software defined media node, Virtuoso
18/01/2019
J+P's Scalable Platform Installed At The Boston Globe Headquarters
Just Add Power (J+P) has announced that its scalable platform was successfully installed at the new headquarters for The Boston Globe. Commissioned to
16/01/2019
VITEC To Showcase Capabilities For Its EZ TV IPTV & Digital Signage Platform
VITEC is to showcase the latest capabilities for its award-winning EZ TV IPTV & Digital Signage Platform at ISE 2019 on Stand 14-M200. The chosen solu
09/01/2019
Octopus Newsroom To Unveil On-Air News-Publishing Platform At BES Expo
Octopus Newsroom is to unveil the latest version of its on-air and on-line news-publishing platform to broadcasters attending BES Expo in New Delhi, 1
12/12/2018
Guigo TV Launches OTT Offering Powered By VO's TVaaS Cloud-Based TV Platform
Viaccess-Orca (VO) has announced that Brazil's Guigo TV is launching a new OTT offering powered by VO's TVaaS cloud-based TV platform, VO's DRM soluti
19/11/2018
StreamGuys SGrecast Platform And Barix Exstreamer Encoder Help DNR Events Bring Live Broadcasts To Podcasts
One-of-a-kind entertainment and travel experience provider DNR Events offers a platform for dynamic expression that engages, entertains and informs. T
14/11/2018
VITEC To Demonstrate EZ TV IPTV & Digital Signage Platform
VITEC is to demonstrate its latest generation EZ TV IPTV & Digital Signage Platform, which features advanced distribution and playback capabilities fo
08/11/2018
FilmLight To Showcase Color Grading And Management Platform
FilmLight has announced it will demonstrate its creative and technical commitment to Japanese television broadcasting and post-production with its own