Broadcast News

Bookmark and Share
21/07/2021

SEQUOIA Partnership Secures £700k Grant

News Image
An R&D project partnership between iSIZE, the BBC R&D and Queen Mary University of London (QMUL) has secured funding to support its efforts to make more sustainable video streaming available.

The SEQUOIA partnership was awarded £700k from Innovate UK after a rigorous review and award process, which has a less than 5% acceptance rate.

SEQUOIA looks at the way new technology, including artificial intelligence, can discontinuously change the way we distribute video content. It addresses the challenges faced by the media sector in tackling the surge in online media consumption, which is posing unprecedented stress on network infrastructures worldwide. As well as imposing content delivery bottlenecks, this massive load on the internet infrastructure affects how content can be distributed efficiently to larger numbers of viewers, and contributes to its environmental footprint. 

The project recognises that innovation in video streaming is urgently required. It is looking at perceptual optimisation of video streams as a way of making significant reductions in bandwidth required for equal quality. This is at the heart of iSIZE's work, and the company has built extensive IP and expertise in this domain. This will be combined with innovations in encoding technologies and optimization, which is pursued by BBC R&D and QMUL.  

"The problems facing video streaming are real and represent significant environmental issues," said Sergio Grce, CEO of iSIZE. "The increase in video encoding complexity is outpacing Moore's Law', and some respected researchers suggest that the carbon footprint of the internet is greater than that of aviation. So this is an issue that must be addressed."

"We are very excited to be working with the BBC and QMUL on this project," he added. "SEQUOIA brings us together with BBC and QMUL to advance the video streaming, incorporating our expertise in deep perceptual optimisation and the latest cutting-edge AI innovation. This project will deliver significant financial and environmental improvements for video streaming."

Disruptive innovation for video streaming is urgently needed: new pre and post processing, encoding and delivery tools that are device-aware and cross-codec compatible. This is vital to meet the growing demand for online video, reducing processing, energy and storage requirements. 

This project will make an impact at every stage in the media distribution chain, demonstrating its results on operational and portable encoder designs, applicable both to video on demand and live streams. This will lead to benefits for the whole sector, demonstrating technology to enable sustainable distribution of Ultra High Definition content, while limiting the impact of video on internet traffic and reducing distribution costs. Extending beyond the commercial benefits, project outcomes will be devised to support environmentally conscious solutions by monitoring and proactively reducing energy consumption at all stages within the media value chain. 

The partnership of iSIZE, BBC and QMUL brings unique expert know-how and expertise on AI, video coding standardisation, adaptive video pre/post processing and streaming, perceptual optimisations and interoperable software architectures to collaboratively work towards these challenging objectives. 

www.isize.co
Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

20/02/2020
Tightrope Media Systems Launches Powerful New Software Version
Tightrope Media Systems has launched a powerful new software version for its highly-acclaimed Cablecast Community Media broadcast automation, playout
30/07/2021
Gravity Media Meets Increased Demand With New Equipment
Gravity Media is tackling an increased demand in its services with some new equipment. The global provider of live broadcast facilities has invested i
29/07/2021
MAX Live Media Access Services Invests In SubtitleNEXT
Belgium-based live-subtitling experts MAX Live Media Access Services have invested in SubtitleNEXT to provide real-time subtitling workflows. Subtitle
24/02/2020
Production News : Channel 4 Calls Out For Digital Content
Channel 4 has issued a call-out for digital content aimed at teens aged 13-16 years-old. The content will be showcased across the channel’s social med
05/12/2019
Production News : BBC Acquires Around The World In 80 Days
The BBC has acquired Around The World In 80 days from Slim film+television and Federation Entertainment fronted by David Tennant. He will play literat
03/12/2019
Timeline North To Provide Post-Production On BBC Sports Personality Of The Year
Award winning post house, Timeline North, based in MediaCityUK, is providing post-production on BBC Sports Personality of the Year 2019 live show VTs.
06/02/2018
Nominations For RTS Television Journalism Awards 2018 Announced
The Royal Television Society (RTS) has announced the nominations for the RTS Television Journalism Awards 2018. The awards ceremony, sponsored by Gues
29/09/2017
RTS Announces Nominations For North West Awards 2017
The Royal Television Society (RTS) North West Centre has announced the nominations for its annual awards, at an event sponsored by Audio Network. Cat
11/04/2017
RTS Announce Scotland Awards 2017
The Royal Television Society (RTS) has announced the nominations for the RTS Scotland Awards 2017. The awards cover all forms of production in Scotlan
13/04/2016
Production News : Nominations Announced For RTS Scotland Awards 2016
The Royal Television Society (RTS) has announced the nominations for this year's RTS Scotland Awards 2016. The awards cover all forms of production in
25/07/2017
VITEC To Showcase Field-Proven Video Streaming Solutions
VITEC has announced that it will demonstrate its broad range of point-to-point streaming and full motion video (FMV) solutions engineered for mission-
20/05/2015
MediaMelon Upgrades Video Streaming
MediaMelon has introduced MediaMelon QBR™ technology, a new streaming approach that reduces bitrates for IP-based live or on-demand video services whi
05/07/2017
Writing A Video Brief
Writing a brief for your video is usually the first place to start when commissioning a video project. This can conjure up images of huge documents pa
28/02/2020
Video Progetti Completes Project For RAI
Italian broadcast systems distributor and integrator Video Progetti has recently completed a UHD/HDR mobile production system for Italian Broadcaster
02/10/2015
RTS North West Announce Awards Shortlist
The Royal Television Society (RTS) North West Centre has announced the shortlist for its annual awards at an event hosted by CBBC presenter Lauren Lay