Broadcast News

Bookmark and Share
14/07/2021

Pixotope Strengthens Live Sports Offering

News Image
Pixotope has affirmed its commitment to the live sports industry with a brand new appointment.

The mixed reality solution for live media production welcomes Sam Leadsom as its VP for Global Business Development in Sports.

Boasting 30 years' experience in delivering editorial and commercial success across the media industry, Sam's career is deep rooted in sports broadcasting. His previous roles have included positions at IMG, Fox Sports, and Sky Sports. Most recently, Sam acted as Broadcast Director at Sail GP, where he oversaw the media strategy and commercialisation of the sports championship, leading broadcast content, sales and distribution operation. 

At Pixotope, Sam will be responsible for driving global and integrated new business opportunities in the sports broadcasting marketplace, working closely with sector leads and partners to further improve the delivery of Pixotope's service excellence across the live sports industry.

Commenting on his appointment, Sam said: "This new role opens up a whole new business vertical for Pixotope focused on sports broadcasting and showcases the company's commitment to delivering outstanding solutions to partners and distributors in the live sports industry. Pixotope's powerful technology is already the go-to solution for augmented reality in sports broadcasting, and I couldn't be more thrilled to join this venture during such an exciting period of growth."

Pixotope's cutting edge tech is currently disrupting sports entertainment, having collaborated with global sporting events and brands with the likes of Super Bowl and the MLB. Its software offers native Unreal Engine rendering with WYSIWYG editing, providing the highest quality photo-realistic graphics that can be modified in real-time and broadcast live on-air. Another of Pixotope's key features is its standalone, high-performance Tracking Server, connecting Pixotope with all of the major real-time camera and object tracking systems. These features give studios new ways to produce engaging live sporting coverage and events, from CG crowds filling empty stadiums to interactive visuals detailing the routes of extreme athletes.  

David Dowling, Pixotope's Chief Revenue Office, added: "Augmented reality and real-time game engines are transforming how audiences engage with and consume live content, particularly broadcast sports. These modern content production tools are expected to impact ticket sales and create new revenue streams exponentially. By opening up this new business vertical, we position Pixotope's software at the forefront of the revolution. I'm thrilled to have Sam on board to guide us through this journey and confident his breadth of experience and skills will drive Pixotope's use industry-wide."

pixotope.com
Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

25/07/2022
CBS Orders New Game Show
CBS has ordered a new, supercharged adaptation of the word-twisting, fast-thinking game show LINGO to premiere in 2022. Emmy® Award winner RuPaul Char
31/10/2017
Firehouse Productions Sets Live Sound Ablaze With Dante Audio-Over-IP Networking
As a sound production company specialising in live events, Firehouse Productions is regularly entrusted with the design, operation and management of c
06/06/2012
ESPN STAR Sports Deploys Haivision To Support Live Multilingual HD Sports Broadcasts
Haivision today announced that Asia's No. 1 sports content provider, ESPN STAR Sports (ESS), is using Haivision's Barracuda™ H.264 encoder and Makito™
05/03/2013
SIS LIVE And RRsat Provide Global Broadcasting Of Live Sports Events
SIS LIVE has announced that it has entered into an agreement with RRsat to provide international sports distribution solutions for the Asian market. T
14/09/2007
ITN Appointed Producer Of Setanta Sports News
ITN has been appointed producer of Setanta Sports News, a vibrant and distinctive new 24-hour sports news channel jointly owned by Setanta Sports and
28/06/2017
d3 Technologies Helps Brand ITV Studios' Live Sports Programming
d3 Technologies' together with White Light, London, have created the first d3 on-set projection mapped TV studio, using the d3 2x2plus and two d3 4x4p
23/01/2017
Leading The Way In Live Sports Broadcasting
Qvest Media realised the first 4K live channel infrastructure and will implement the technical construction of the new broadcasting centre "Cube" for
03/05/2017
NFTS Launches Live TV Simulator Course
The National Film and Television School (NFTS) has launched a Live TV Simulator Sports Production course in partnership with HBS Broadcast Academy, th
11/02/2014
SIS LIVE In Sky Sports Deal
SIS LIVE has revealed a new agreement with Sky Sports News for the provision of satellite capacity for its newsgathering operations. Sky Sports News a
07/03/2006
C4-Sports to host Sports Media and Technology Conference
C4-Sports, the first electronic media trade show dedicated wholly to sports technology and to run on July 18 and 19 at the Las Vegas Convention Centre
06/09/2017
BT Displays Future Of Broadcasting At This Year's IBC
BT's Media & Broadcast division is exhibiting exciting developments in next-generation broadcast technologies at this year's IBC. The team will displa
24/03/2017
SAM Demonstrates World's Fastest 4K Live Sports Workflow
At NAB 2017, Snell Advanced Media (SAM) will introduce a wide range of new technology across its product portfolio. These include the new 12G - SDI pr
28/07/2022
Dejero Provides Connectivity For Unrestricted Live Multi-Camera Production
European LGBTI TV-channel OUTtv is in the middle of a European tour with media and production company Media Choice through Frankfurt, Berlin, Amsterda
11/04/2013
Broadcast Pix™ And EditShare Announce Partnership
Broadcast Pix™ and EditShare have partnered to deliver a new integrated system for sports production. The bundle combines any Broadcast Pix live video
29/07/2011
Sky Sports To Share Formula 1 With BBC
BBC TV and Sky Sports have been jointly awarded the live rights to Formula 1 between 2012 and 2018. Just last month it was reported that, with program