Broadcast News
24/10/2022
Pixotope Announces New Camera Tracking Software Solution
Pixotope has announced Pixotope Tracking - Fly Edition (Pixotope Fly), a new camera tracking software solution that dramatically simplifies creating and tracking augmented reality elements with drones and cable cameras.
The unique markerless technology eliminates the complex set up and creative constraints imposed by tracking markers, enabling productions and live events to engage audiences with dynamic real-time aerial graphics.
"We're incredibly proud of what we’ve achieved with Pixotope Fly," said David Dowling, Chief Revenue Officer at Pixotope. "It eliminates the resource-intensive set up required of existing drone tracking technology; it needs no specialist sensor cameras, markers, or proprietary hardware to work and it’s deceptively simple to use. All you need is a drone or cable cam and the software to get started. What would have previously required a helicopter and Hollywood blockbuster caliber post production can now be achieved with a single software solution in real time."
Pixotope Fly has already been put to the test on major national live broadcast coverage of American stock car racing by Pixotope creative partner, Silver Spoon Animation. In one instance, as the Pixotope Fly-calibrated drone pulled away into a wide shot, an animated graphic of the winning driver next to their car surrounded by stunning real-time particle effects was shown to viewers to celebrate the victory. In addition, Silver Spoon delivered a gravity-defying RV stunt jump over the track as an AR advertisement.
"Our client wanted something that viewers had never seen before; but to deliver a first-of-its-kind AR graphics package we needed a first-of-its-kind technology solution," said Dan Pack, Managing Director at Silver Spoon Animation. "Thanks to its software-based TTL tracking technology, Pixotope Fly enabled us to go beyond what was previously possible in real-time and achieve extraordinary live effects for the client."
Pixotope Fly ushers in a new era for virtual production with key benefits such as:
• Streamlined set up and operation: Marker-based tracking systems require a huge lift in terms of resources and preparation of the filming environment; someone must physically and strategically place markers on the ground. With Pixotope Fly, this process is removed completely thanks to its software-based markerless TTL technology, which reduces time and resource cost needed to get up and running.
• Untethered creativity: Pixotope Fly enables producers to freely roam through the sky without worrying about losing sight of markers, a common occurrence in live environments thanks to changing light, weather, and other unplanned interferences. Anywhere a drone can be flown, AR can be added. The software does all the work, no sensor camera required.
• Reduced risk for live productions: Marker-based systems require producers to keep drones within a very precise area. If something obscures the markers on the ground during a live broadcast, the whole illusion falls apart and the tracking capabilities of the drone are gone. With Pixotope Fly, the software is updating its point of reference continually so users aren’t at the mercy of the markers in a hard-to-control environment.
www.pixotope.com
The unique markerless technology eliminates the complex set up and creative constraints imposed by tracking markers, enabling productions and live events to engage audiences with dynamic real-time aerial graphics.
"We're incredibly proud of what we’ve achieved with Pixotope Fly," said David Dowling, Chief Revenue Officer at Pixotope. "It eliminates the resource-intensive set up required of existing drone tracking technology; it needs no specialist sensor cameras, markers, or proprietary hardware to work and it’s deceptively simple to use. All you need is a drone or cable cam and the software to get started. What would have previously required a helicopter and Hollywood blockbuster caliber post production can now be achieved with a single software solution in real time."
Pixotope Fly has already been put to the test on major national live broadcast coverage of American stock car racing by Pixotope creative partner, Silver Spoon Animation. In one instance, as the Pixotope Fly-calibrated drone pulled away into a wide shot, an animated graphic of the winning driver next to their car surrounded by stunning real-time particle effects was shown to viewers to celebrate the victory. In addition, Silver Spoon delivered a gravity-defying RV stunt jump over the track as an AR advertisement.
"Our client wanted something that viewers had never seen before; but to deliver a first-of-its-kind AR graphics package we needed a first-of-its-kind technology solution," said Dan Pack, Managing Director at Silver Spoon Animation. "Thanks to its software-based TTL tracking technology, Pixotope Fly enabled us to go beyond what was previously possible in real-time and achieve extraordinary live effects for the client."
Pixotope Fly ushers in a new era for virtual production with key benefits such as:
• Streamlined set up and operation: Marker-based tracking systems require a huge lift in terms of resources and preparation of the filming environment; someone must physically and strategically place markers on the ground. With Pixotope Fly, this process is removed completely thanks to its software-based markerless TTL technology, which reduces time and resource cost needed to get up and running.
• Untethered creativity: Pixotope Fly enables producers to freely roam through the sky without worrying about losing sight of markers, a common occurrence in live environments thanks to changing light, weather, and other unplanned interferences. Anywhere a drone can be flown, AR can be added. The software does all the work, no sensor camera required.
• Reduced risk for live productions: Marker-based systems require producers to keep drones within a very precise area. If something obscures the markers on the ground during a live broadcast, the whole illusion falls apart and the tracking capabilities of the drone are gone. With Pixotope Fly, the software is updating its point of reference continually so users aren’t at the mercy of the markers in a hard-to-control environment.
www.pixotope.com
Top Related Stories
Click here for the latest broadcast news stories.
14/05/2024
Chyron LIVE Cloud-Native Live Production Platform Updated
Chyron has released a series of significant updates to its Chyron LIVE cloud-native live production platform that were demonstrated at the 2024 NAB Sh
Chyron LIVE Cloud-Native Live Production Platform Updated
Chyron has released a series of significant updates to its Chyron LIVE cloud-native live production platform that were demonstrated at the 2024 NAB Sh
03/06/2024
ENCO To Present Live Production And Dynamic Innovations
ENCO is to emphasise its latest live production and dynamic presentation innovations for AV environments at InfoComm next month, highlighting the powe
ENCO To Present Live Production And Dynamic Innovations
ENCO is to emphasise its latest live production and dynamic presentation innovations for AV environments at InfoComm next month, highlighting the powe
20/05/2024
Sterling Event Group Streamlines Live Event Productions With AJA
Live event productions only happen once, which is why real-time monitoring and redundant recording are crucial to the workflows that power them. They'
Sterling Event Group Streamlines Live Event Productions With AJA
Live event productions only happen once, which is why real-time monitoring and redundant recording are crucial to the workflows that power them. They'
08/10/2024
SVT Uses Ateliere Live
Ateliere Creative Technologies has announced Sveriges Television's (SVT) groundbreaking use of Ateliere Live to remotely produce the popular TV show,
SVT Uses Ateliere Live
Ateliere Creative Technologies has announced Sveriges Television's (SVT) groundbreaking use of Ateliere Live to remotely produce the popular TV show,
30/09/2024
LALIGA, Play Anywhere And Ease Live Win Prestigious Award
LALIGA, Play Anywhere and Ease Live (an Evertz company) have announced that they have been awarded the prestigious 2024 IBC Innovation Award in the Co
LALIGA, Play Anywhere And Ease Live Win Prestigious Award
LALIGA, Play Anywhere and Ease Live (an Evertz company) have announced that they have been awarded the prestigious 2024 IBC Innovation Award in the Co
27/09/2024
Ateliere Live Scoops Best Of Show Award At IBC 2024
Ateliere Creative Technologies has announced that Ateliere Live has won in the Best of Show award at IBC 2024 in the TVBEurope category. Ateliere Live
Ateliere Live Scoops Best Of Show Award At IBC 2024
Ateliere Creative Technologies has announced that Ateliere Live has won in the Best of Show award at IBC 2024 in the TVBEurope category. Ateliere Live
20/09/2024
LALIGA, Play Anywhere And Ease Live Win IBC Innovation Award
LALIGA, Play Anywhere and Ease Live (an Evertz company), announce that they have been awarded the prestigious 2024 IBC Innovation Award in the Content
LALIGA, Play Anywhere And Ease Live Win IBC Innovation Award
LALIGA, Play Anywhere and Ease Live (an Evertz company), announce that they have been awarded the prestigious 2024 IBC Innovation Award in the Content
18/06/2024
Appear To Support Live Delivery Of Thousands Of Camera Feeds
Appear is to support the live delivery of thousands of camera feeds reaching billions of fans globally during this year’s summer of sports. Appear's m
Appear To Support Live Delivery Of Thousands Of Camera Feeds
Appear is to support the live delivery of thousands of camera feeds reaching billions of fans globally during this year’s summer of sports. Appear's m
17/06/2024
Ease Live And ServusTV Build On Launch Of Interactive Experiences
Ease Live (an Evertz company) and Red Bull Media House-owned broadcaster ServusTV are building on their successful launch of interactive streaming exp
Ease Live And ServusTV Build On Launch Of Interactive Experiences
Ease Live (an Evertz company) and Red Bull Media House-owned broadcaster ServusTV are building on their successful launch of interactive streaming exp
12/06/2024
Bedrock Collaborates With Ease Live
Bedrock and Ease Live, an Evertz company providing innovative interactive TV technology, have announced their newly formed collaboration to provide me
Bedrock Collaborates With Ease Live
Bedrock and Ease Live, an Evertz company providing innovative interactive TV technology, have announced their newly formed collaboration to provide me
11/06/2024
Appear To Support Live Delivery Of Thousands Of Camera Feeds
Appear is to support the live delivery of thousands of camera feeds reaching billions of fans globally during this year's summer of sports. Appear's m
Appear To Support Live Delivery Of Thousands Of Camera Feeds
Appear is to support the live delivery of thousands of camera feeds reaching billions of fans globally during this year's summer of sports. Appear's m
11/12/2023
Pixotope Announces Enhancements To Pixotope Fly
Pixotope has announced the addition of industry-first zoom capabilities to its through-the-lens (TTL) camera tracking software solution, Pixotope Trac
Pixotope Announces Enhancements To Pixotope Fly
Pixotope has announced the addition of industry-first zoom capabilities to its through-the-lens (TTL) camera tracking software solution, Pixotope Trac
14/07/2021
Pixotope Strengthens Live Sports Offering
Pixotope has affirmed its commitment to the live sports industry with a brand new appointment. The mixed reality solution for live media production we
Pixotope Strengthens Live Sports Offering
Pixotope has affirmed its commitment to the live sports industry with a brand new appointment. The mixed reality solution for live media production we
18/07/2024
Lightware's Advanced Voice Tracking Solution Now Available
Lightware Visual Engineering has announced the availability of its advanced voice tracking solution, designed to revolutionise personal and hybrid mee
Lightware's Advanced Voice Tracking Solution Now Available
Lightware Visual Engineering has announced the availability of its advanced voice tracking solution, designed to revolutionise personal and hybrid mee
10/05/2022
Pixotope Teams Up With Several Broadcast Companies
Pixotope has announced partnerships with several key broadcast companies in South Korea, Hong Kong, Taiwan, China, Japan, The Philippines, India, Mala
Pixotope Teams Up With Several Broadcast Companies
Pixotope has announced partnerships with several key broadcast companies in South Korea, Hong Kong, Taiwan, China, Japan, The Philippines, India, Mala