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Cello Launches New FreeviewPlay Range

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British TV manufacturer Cello has launched new FreeviewPlay range with Alexa voice control, powered by

Available in screen sizes 24-inch up to 50-inch, these HD Smart televisions incorporate the ongoing service, offering free and premium, live and on-demand streaming for the modern, everyday customer at an affordable price.

Customers of Cello's latest Smart TV range can enjoy the wide variety of content provided by with add-ons such as Amazon Prime Video, Rakuten TV and YouTube. Additionally, viewers have access to over 100+ live channels and Freeview Play for the biggest catch-up apps including BBC iPlayer, ITV Hub, All4, My5 and UKTV.

Navigating these programmes has never been easier, with the Cello FreeviewPlay Smart TV range now providing a hassle-free TV viewing with Alexa voice control. Users can use any Alexa-enabled device to switch between apps, live TV content, catch up players and remote control functionality.

Brian Palmer, CEO at Cello Electronics comments: "Working with is a natural fit for Cello, with shared beliefs of choice, simplicity and value. The way in which customers enjoy TV is evolving. Long gone are the days of traditional channel viewing, the British consumer wants the ability to watch whatever they want whenever they want. Cello TV owners can get the best in on-demand entertainment with a British-built TV."

Sylvain Thevenot, managing director of said: "We're dedicated to bringing British viewers a better value option than the traditional Pay TV model, that includes a fantastic experience that doesn’t stop at the point of purchase of a new TV. We are delighted to be working with Cello to ensure that consumers get the TV experience they deserve at a price that is affordable year after year."

Key features of the FreeviewPlay Smart Full HD LED TV with Alexa include:
● HD Ready Smart LED TV (24-inch, 32-inch) / Full HD Smart LED TV (40-inch, 43-inch, 50-inch)
● Screen sizes available: 24-inch, 32-inch, 40-inch, 43-inch and 50-inch
● Powered by with over 1000 shows to watch and enjoy
● Alexa voice control through additional Alexa enabled device required.
● FreeviewPlay
● Mobile TV – unlimited access for everyone in the home
● HDMI x 2 inputs for external devices and consoles
● Wall mountable (200mm x 200mm)
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