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Telestream Appoints Senior VP And Chief Sales Officer

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Telestream has announced a strategic addition to its senior leadership team.

With immediate effect, Benjamin Desbois has been appointed Senior Vice President and Chief Sales Officer for Telestream. 

Desbois brings to Telestream almost two decades experience selling to media/broadcast, service provider, enterprise and government customers. He has led sales organizations selling software, hardware, and SaaS solutions. He has driven an integrated sales model combining systems integrators, value added resellers, and direct sales to achieve consistent growth globally.

Previously, Benjamin Desbois worked for Avid Technology where he led the company's Americas sales organisation, after four years in sales management in Europe. Prior to Avid, he spent 11 years in sales leadership and product management roles at Dalet including Head of Worldwide Business Development and General Manager of the US business unit.

Dan Castles, CEO of Telestream, sees this senior level appointment making a significant contribution to the company's aggressive expansion strategy. "We are offering new business models, expanding our relevance in live and distribution markets, providing for the unique needs of OTT Video and integrating 'Tektronix Video' capabilities. We must now make sure that we protect our existing relationships, while we expand our market reach to new customer segments and buying centers," Castles explained.
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