Broadcast News

Bookmark and Share

Ross Video Continues To Support CCTV

News Image
CCTV, China's national broadcaster, has an incredible reach of just over one billion viewers, and one of its most widely-watched programs is the network's coverage of the annual Spring Festival Gala, a song and dance variety spectacular that is broadcast on Chinese New Year's Eve.

Known in China as '春晚', the show has been officially recognised by Guinness World Records as the world's most watched TV program and is regarded by many Chinese families as an integral part of their New Year celebrations.

This year's show was broadcast from a number of different venues around China, with the main CCTV stage in central Beijing acting as a hub for the show. The extensive coverage in HDR 12G UHD included a number of animated graphic and augmented reality sequences that were made possible by Ross Video, partnering with CCTV on the New Year’s show for the second year in a row. In common with last year’s broadcast, CCTV chose Ross Video's Voyager graphics rendering solution to provide stunning, photo-realistic results, as well as the Furio camera motion system, Mira replay server, Ultrix routing/AV processing platform and Gator Toolbox signal processing solution. Unlike last year, CCTV decided to work with the XPression real-time graphics platform from Ross to ensure seamless integration and a more efficient workflow.

According to CCTV's lead Technical Engineer responsible for the broadcast, Voyager was an instrumental part of the production solution, enabling the design teams to create amazing graphics easily and efficiently. Flexibility, ease of use and speed were all highlighted as key benefits of the Ross solution, a strong endorsement of the Ross philosophy of helping content creators overcome the creative, business and technical challenges they face. Return on investment was also raised as an important consideration – more creative content means more eyeballs and that makes for a more attractive proposition for advertisers.

Mark Cooke, acting Director of Sales for Asia, is very pleased with the company's relationship with CCTV. "Everyone at Ross understands the importance of the Spring Gala Festival broadcast – it's a lavish production and the scale means there’s great expectation and lots of pressure. I’m delighted that we again helped CCTV deliver a flawless production and would single out our team in Beijing who shadowed the CCTV crew all the way through rehearsal and the live broadcast itself. They really went the extra mile for the customer and that’s the Ross difference!"
Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

Broadcast Solutions Reports Successful Broadcast Innovation Day 2019
Broadcast Solutions GmbH has announced a very positive balance of their Broadcast Innovation Day 2019. On 28 November 2019, the system integrator invi
Gearhouse Broadcast Makes Two Key Sales Appointments
Gearhouse Broadcast has made two key sales appointments in North America as part of its growth strategy in the region. Based in Gearhouse Broadcast US
dB Broadcast Helps Lay Foundations For A Digital Future
dB Broadcast has announced the completion of a key part of a connectivity transition project that transforms the way the BBC provides and manages its
Astucemedia Bridging Gap Between Broadcast Graphics
Astucemedia, leaders in bridging the gap between broadcast graphics, creative design and data integration, demonstrated its new Interactive and AR Foo
Commedia To Demonstrate Advanced Network Optimisation Solutions at Broadcast India
Commedia – who were recently named a Bridge Technologies business partner for the country - will present Bridge Technologies' extensive range of solut
BMS Partners With Broadcast Solutions GmbH
BMS and Broadcast Solutions GmbH have announced a partnership that will combine the strengths of both companies to provide more comprehensive solution
ES Broadcast Hire Invests In Sony Equipment
ES Broadcast Hire has announced a significant investment in Sony equipment. The news was revealed at IBC2017, and the investment involves Sony 4K HDR
Further Expansion For Gearhouse Broadcast France
Gearhouse Broadcast France has announced a multi-million technology investment in order to support its growing business. With this latest expansion, t
DTC Domo Broadcast To Launch AEON-TX At IBC 2017
Announcing their upcoming IBC 2017 showcase, DTC Domo Broadcast Sales Director JP Delport, said: "It is exciting to watch the development and possibil
Marquis Broadcast Transforming Disaster Recovery
The ever-increasing capacity of Avid shared storage has completely transformed production processes, with faster networks, greater storage and more co
ES Broadcast Adds To Portfolio
ES Broadcast has announced that it is to take delivery of Canon's new UHD DIGISUPER 27 (UJ27x6.5B IESD) 4K studio and field broadcast lens. It will be
Gearhouse Broadcast USA To Unveil New 4K Truck
Gearhouse Broadcast USA has announced that it will debut a new 4K mobile unit at NAB Show 2017. The unit – Columbus – is the first mobile unit based i
Supporting Broadcast 'Business As Usual'
Over the last few years there has been a lot of hype around the new technology required for 4K / UHD program making and the on-going desire to make al
Marquis Broadcast Solution Installed At ENVY Facility
UK post-production house ENVY has installed Marquis Broadcast's Project Parking and Workspace Parking at its facility to guarantee business continuity
Production News : BBC Announces New Live Broadcast Music Show
The BBC has announced a brand new six-part music series to be broadcast live on BBC One this autumn and featuring the biggest UK and international mus