Broadcast News

Bookmark and Share
27/03/2019

Ross Video Provides Virtual Video Solutions For Spring Festival Gala

News Image
Every year, the Chinese national broadcaster China Central Television (CCTV) broadcasts coverage of China's famous Spring Festival Gala, and this year's show achieved approval ratings of 96.98%, making it one of the most popular Spring Festival Galas in recent years.

Much of the program came from the main CCTV venue in Beijing, with additional content being broadcast from stages in Shenzhen, Jing Gang Shan and Changchun. The program featured a variety of visual effects on stage, including augmented reality and animated graphics elements driven by the latest virtual studio solutions provided by Ross Video. In fact, Ross Video's latest graphics rendering solution featured heavily across the coverage, with nine systems deployed across all four venues to help support this important cultural event in China.

Ross Video's rendering solution, based on the Unreal 4 Gaming Engine from Epic Games, was a key element of the 4K UHD broadcasts, producing high-quality special effects and photo-realistic graphics that impressed both viewers and the media alike. In addition, the Furio camera motion system from Ross helped the show production team create dynamic and eye-catching camera moves that would not have been possible with human operators. Each venue broadcast a number of lavish song and dance routines enhanced by augmented reality graphic elements to give the show a lush, fairytale feel.

Looking back on the event, Andrew Tan, Ross Video's Director of Sales for APAC, believes that CCTV has raised the bar for future Spring Festival shows. "The annual Spring Festival Gala by CCTV is probably the most viewed live show in the world. In addition to the Furio Camera Motion System, which is now a regular fixture of CCTV progamming, this year's event used a mixed-reality solution for the first time, featuring nine of our Unreal-based systems across multiple locations. Ross Video is extremely proud and honoured that CCTV chose to partner with us and used our solutions and technologies to enhance the on-air look for this important show."

Ross Video - High Impact, High Efficiency Production Solutions
Ross powers video productions for billions of global viewers daily with the industry’s widest range of high impact, high efficiency production solutions. Ross makes it easy to create compelling news, weather and sports broadcasts, engaging material for sports stadium screens, entertainment shows and rock concerts, educational institutions, legislative assemblies, corporate applications and inspiring content for houses of worship.

Ross solutions have impressed the audiences and marketing partners of NBC Sunday Night Football, Eurosport, BBC World, Google YouTube Space London and China’s eSports powerhouse VSPN. Ross delivers an unrivalled range of products and services comprising virtual studios, real-time motion graphics, cameras, robotic camera systems, production switchers, video servers, infrastructure and routers, social media management, newsroom systems and mobile live events.
Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

10/09/2018
Ross Video To Advance Live Production With Family Of Solutions
Ross Video is to demonstrate its ability to advance live production with a host of solutions at IBC 2018. The company will have a large presence at th
03/03/2005
BBC Wales Invests in Ross Synergy 3 Switcher
Ross Video have announced that BBC Wales have purchased a Ross Synergy 3 Video Production Switcher. Sold via Gee Broadcast Systems, a Ross reseller wi
17/09/2013
Ross Video VPS Integrates Tiffen Broadcast Solutions
Ross Video is featuring integrated Ross-Tiffen solutions as part of the Ross Virtual and Augmented Reality studio. The virtual studio will show a full
27/06/2007
Ross Video Offers Support For ParkerVision CameraMan
Ross Video has announced the ParkerVision CameraMan Robotic Camera now has a direct interface with Ross Synergy digital production switchers and OverD
23/02/2012
Ross Video Launches BlackStorm Video Servers
An affordable production player with file based workflow support has been unveiled as Ross Video announce the launch of their new line of BlackStorm V
19/08/2010
Ross Video Offers Complete Video Production
A complete production system that includes Video Switcher, Graphics System and Media Server has been announced by Ross Video. "CrossOver Studio will p
05/03/2008
Ross Video And Sierra Video Announce Partnership
Ross Video and Sierra Video have officially announced their partnership to expand the openGear terminal equipment platform. Sierra Video is a leading
03/04/2007
Ross Video To Launch SoftMetal Video Servers At NAB
Ross Video is preparing to launch a new line of next-generation video servers at NAB 2007. SoftMetal Video Servers will deliver a more integrated prod
29/07/2004
Ross Video to supply video switchers for new Meridian studios
Ross Video and Gee Broadcast Systems - the UK distributor for Ross – have announced a major order for three Ross Synergy 3 vision mixers, as part of t
05/07/2017
Writing A Video Brief
Writing a brief for your video is usually the first place to start when commissioning a video project. This can conjure up images of huge documents pa
13/09/2012
Ross Celebrate OverDrive Production Control System Release
Ross Video has enhanced their OverDrive Automated Production Control System with the release of version 12 software during IBC 2012. Version 12 softwa
09/04/2019
Ross Video Announces New Acquisitions At Pre-NAB Reception
Ross Video has hosted its annual Keynote and Reception before the launch of the NAB Show, revealing two new company acquisitions and a host of other n
27/11/2017
Ross Video Appoints ATG Danmon As UK Diamond Elite Business Partner
ATG Danmon has been appointed a Diamond Elite Business Partner by Ontario-based, Ross Video. Ross Video is one of the fastest growing manufacturers of
19/09/2017
Ross Video Is Smart Production
Ross Video is committed to smart production, helping our customers deliver expert broadcasts efficiently and effectively, writes Jennifer Markey, Vice
25/07/2017
VITEC To Showcase Field-Proven Video Streaming Solutions
VITEC has announced that it will demonstrate its broad range of point-to-point streaming and full motion video (FMV) solutions engineered for mission-