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03/02/2020

Navori Labs To Debut QL Digital Signage Innovations

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Navori Labs will emphasize workforce efficiency and the customer experience at ISE 2020 with the debut of several new QL digital signage innovations.

The applications address emerging needs that make digital signage more effective for the organization and the audience, and leverage the power and flexibility of Navori’s QL software at the core. Navori exhibits at Stand 8-E212.

Navori last year introduced an interactive mobile application aimed at untethering employees from the desk. Now in its second-generation, the newly-branded QL Mobile expands the content management capabilities of the mobile workforce, allowing users to quickly upload fresh content from any smartphone or tablet using Navori’s HTML5 Content Manager. Users can now access a special QL Mobile UI via a live link, eliminating the need to install software on the mobile device.
The QL Mobile application essentially turns the screen into an interactive tool, and provides users with the freedom to remotely control media players and customize content in the field.

"Today's workforce is more mobile than ever, and employees need a powerful and flexible CMS that employees can reliably access and use on the move," said Jerome Moeri, CEO, Navori Labs. "With the ability to preview management-approved content and create on-the-fly playlists, QL Mobile offers an ideal solution for retail and hospitality businesses, live event venues, and corporate enterprises with quickly-changing messages and a need to adapt to local events."

Navori will also unveil a new AI-based technology that evolves its dynamic content delivery capabilities for businesses. Navori’s new Computer Vision innovation is a standalone solution that supports in-depth crowd analysis and content triggering based on real-time visual data and events. The solution requires no special hardware, establishing interoperability between standard webcams and Navori’s QL digital signage software. This provides a simple and cost-effective way for businesses to evaluate viewer reactions to on-screen content.

Importantly, Computer Vision leverages anonymous data to safeguard consumer privacy. This means that retail businesses, for example, can track the number of viewers, dwell times, attention-span lengths and specific audience member reactions without storing, reusing or disseminating personal data. In less consumer-sensitive applications, the same technology can analyze inventory in hospitality environments, such as the availability of restaurant tables, food items or parking spaces. It also a valuable tool for measuring ad campaign effectiveness.

“Computer Vision provides network operators with a way to measure advertising performance, or trigger ads and other content tailored for specific audiences or demographic groups,” said Moeri. “This innovation marks an evolution of our content triggering and Rule-Based Programming applications, and breaks the paradigm for simplicity, cost-efficiency and accuracy when it comes to in-depth crowd and audience measurement.”

Though interoperable with Computer Vision, Navori will separately demonstrate its latest Rule-Based Programming software in a standalone application. Now available as part of Navori’s QL CMS platform, the software now leverages plain-language commands to trigger on-screen content. Playback rules can monitor any data feed, and launch corresponding content in real-time – including time-sensitive information such as weather conditions and emergency alerts. Simple and powerful, Navori’s innovation eliminates programming and scripting language to accelerate the learning curve at all skill levels.

navori.com
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