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21/01/2020

Channel 4 Appoints Head Of Production And Operations For 4Creative

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Channel 4 has appointed Miketta Lane as Head of Production and Operations for its award-winning in-house creative agency 4Creative.

Reporting into Chief Marketing Officer Zaid Al-Qassab, Miketta will be responsible for the production and financial control of 4Creative’s on-air and off-air campaigns, as well as managing relationships with key external suppliers. Miketta's role will also be instrumental in helping to shape the smooth operational running of Channel 4’s new Digital Creative Unit (w/t), based in Leeds.

Miketta will join 4Creative's senior leadership team and will work closely with Head of 4Creative Lynsey Atkin.

Zaid Al Qassab, Chief Marketing Officer Channel 4 said: "I am absolutely delighted that after a thorough external search we have found the talent needed to lead the 4Creative production team right here within Channel 4 and will be promoting Miketta Lane to this role. Her knowledge of Channel 4 will be invaluable in helping us set up the operations in Leeds where we are building our new Digital Creative Unit."
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